June 3, 2025

From Poverty and Near Suicide to $3 Billion in Client Success: Mental Health Coach Noah St. John

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Show Notes

In this episode of From Adversity to Abundance , host Jamie Bateman sits down with Dr. Noah St. John, the father of Afformations and creator of Power Habits® for Real Estate Professionals. With 30 years of coaching experience and 25 books to his name, Noah shares his powerful story of growing up poor in a wealthy neighborhood and facing a moment of deep despair that nearly ended his life. He reveals how shifting his mindset and clearing “head trash” became the foundation for his transformation—and how focusing on the inner game is the key to overcoming doubt and unlocking success.

Dr. Noah has helped clients generate over $3 billion in wealth, but he’s clear that abundance isn’t just about money—it’s about living fully and authentically. In this candid conversation, he challenges the flashy guru culture and offers practical insights on how mental clarity and emotional resilience can lead to lasting success. This episode is a must-listen for anyone ready to move past their mental blocks and embrace real abundance beyond just financial gain.

Guest Introduction: Dr. Noah St. John

Dr. Noah St. John is a peak performance coach, author of 25 books, and the creator of the Power Habits® System. Known for coining the term "Afformations," he helps high-performing entrepreneurs and professionals overcome self-sabotage and create lasting success from the inside out. Over the past 30 years, he’s helped his clients generate over $3 billion in wealth—while staying grounded in authenticity and purpose.

Episode Highlights:

The Turning Point – Dr. Noah shares the moment he nearly took his own life and the insight that pulled him back.
Growing Up Poor in a Wealthy Neighborhood – How early experiences with scarcity shaped his mission.
The Power of Mental Shifts – Why removing “head trash” is essential for real success.
Rejecting Flashy Guru Culture – Noah’s take on real value versus fake influence.
Helping Clients Generate $3 Billion – The habits and mindsets that fuel massive transformation.
Living Fully, Not Just Richly – How emotional health, not just wealth, defines abundance.

Key Takeaways:

Mental barriers are often the biggest obstacles to success—clear them first.
True abundance goes beyond money—it includes fulfillment, purpose, and joy.
You don’t need flashy symbols of wealth to be successful; real value speaks for itself.
Everyone has a moment that can change their life—it’s how you respond that matters.