Crafting a Life Blueprint: Navigating Identity, Fatherhood, and Intention with Former Hormozi VP Tim Calise

0:00 Speaker 0: I loved this episode, and you are going to as well, Speaker 0: man. Speaker 0: Tim Colisse, Tim's got a A lot of variety has passed as Speaker 0: far as his professional career and and path. Speaker 0: He's had several different chapters as he describes them. Speaker 0: But, man, he drops so much wisdom. Speaker 0: He's an investor and primarily a a business consultant Speaker 0: and business coach. Speaker 0: I can see now why Alex Hormozie called him to, Speaker 0: bring bring Tim on board to be a part of Alex's executive Speaker 0: team with gym launch If you don't know who Alex and Layla Hormozi Speaker 0: are, you need to to Google them real quickly, but they are on, Speaker 0: an incredible trajectory themselves Tim, our guest today, was Speaker 0: a huge factor in Alex's success and layla's success with, Speaker 0: gym launch which has been was phenomenal.

0:54 Speaker 0: He is a wealth of knowledge, high energy. Speaker 0: This episode's all about relationships. Speaker 0: I think that's the primary through line here. Speaker 0: And the fact that, there are more more ways to do get to success Speaker 0: than just one. Speaker 0: I think, Tim talks about how he grew up in a sort of a Speaker 0: traditional finance world mindset, go to school, be Speaker 0: the smartest, and get a get a job with a big finance company and Speaker 0: work that for the rest of your life. Speaker 0: And and be happy and that just wasn't a fit for him. Speaker 0: And, so he's made some big decisions along the way to Speaker 0: pivot and try new things. Speaker 0: One of the stories he talks about is how for four years, they raised Speaker 0: about three hundred and fifty million dollars, to create a hedge fund, and Speaker 0: then they ended up giving that money all back before the two thousand eight Speaker 0: crash.

1:41 Speaker 0: So essentially, quote unquote, wasted four years of his life. Speaker 0: But in hindsight, He certainly did not. Speaker 0: There were a ton of lessons learned that you're gonna hear today. Speaker 0: He drops a lot of wisdom toward the end of the show for sure, Speaker 0: so you're gonna wanna stick around. Speaker 0: Buckle up. Speaker 1: Welcome to the from adversity to abundance podcast. Speaker 2: Are you an entrepreneur or aspiring Speaker 1: entrepreneur, then this show is for Speaker 1: you. Speaker 1: Each week, we bring you impactful stories of real people who Speaker 1: have overcome painful human adversity to create a life of abundance. Speaker 1: Life of abundance. Speaker 1: You are not alone in your struggle.

2:21 Speaker 1: Join us and you will experience the power of true stories and Speaker 1: gained practical knowledge from founders who have turned poverty into Speaker 1: prosperity and weakness into wealth. Speaker 1: This podcast will encourage you through your health, relationship, and financial Speaker 1: challenges so you can become the hero in your quest for Speaker 1: freedom. Speaker 1: Take ownership of the life you are destined to live. Speaker 1: Turn your adversity into abundance. Speaker 0: Welcome everybody to another episode of the from adversity to abundance podcast. Speaker 0: I am your host, Jamie Batman, and I'm thrilled today to have with us. Speaker 0: Tim Colise, Tim is an investor, consultant, business, Speaker 0: genius, and, among many other things, a father, Speaker 0: etcetera.

3:09 Speaker 0: And we're gonna get into a lot of the the relationship type stuff. Speaker 0: But, Tim, how are you doing today? Speaker 2: I'm doing great, Jamie. Speaker 2: Thank you for having me on the show. Speaker 2: I'm, really looking forward to it. Speaker 0: Absolutely. Speaker 0: And I know, I'm really excited to I, you you were Speaker 0: flexible enough to reschedule, and I appreciate that. Speaker 0: So, Speaker 0: So who are you? Speaker 0: We we touched on it briefly, but what are you up to today professionally? Speaker 0: What are you, what's your focus today? Speaker 2: Yeah. Speaker 2: Professionally, I am an investor and consultant for service based businesses. Speaker 2: My belief is that business is built on relationships. Speaker 2: And so I work primarily in, service businesses that have Speaker 2: or want to have. Speaker 2: A recurring revenue component.

3:50 Speaker 2: So membership, subscriptions, things like that, and it could be traditional service Speaker 2: or things like technology, say, software, SaaS, those types of things. Speaker 2: But, you know, I just fundamentally believe that creating a, a relationship Speaker 2: with with a customer or a client solving problems for them today and into Speaker 2: the future is is really where I have found my expertise. Speaker 0: Yeah. Speaker 0: Well, I will say it didn't take me very long to find out that Speaker 0: you run-in some, some well respected circles in the business world, and Speaker 0: and you've dealt with some some, Speaker 0: definitely, Speaker 0: I'll say famous entrepreneurs. Speaker 0: So can you do you mind naming one or two before we jump into Speaker 0: your backstory? Speaker 2: Sure. Speaker 2: Probably the the most well known one right and I take a lot of Speaker 2: pride and, have have been on the executive team at gym launch Speaker 2: alongside Alex and live or for Mosey.

4:38 Speaker 2: But in addition to that, I have a phenomenal mentor, Speaker 2: and a gentleman named Sharon Shravaza, who I believe we both, we both know. Speaker 2: It was both in real estate as well as banking, investing, etcetera, Speaker 2: and just kind of both being a a phenomenal guide, but also kind of Speaker 2: a sage in in the advice that he's been able to give me and Speaker 2: see around some of those corners that, that I that I'm not seeing. Speaker 2: And then I started my career in the financial services business working on a Speaker 2: team with a little over two billion dollars under management. Speaker 2: And so I've been fortunate enough to find my way into some some great Speaker 2: rooms and and stand shoulder to shoulder with some great people. Speaker 0: Yeah. Speaker 0: It's fantastic. Speaker 0: Yeah. Speaker 0: The Hormozies are obviously a on a on a a Speaker 0: significant rise right now for sure.

5:22 Speaker 0: And and and I've really gotten into Alex's podcast in particular. Speaker 0: He offers so much. Speaker 0: And then Sean is Sean is the man. Speaker 0: He's such a such an awesome guide. Speaker 0: I've gotten to know him a little bit over the last couple years. Speaker 0: It's been fantastic. Speaker 0: He just continues to give, and and that's just just Speaker 0: awesome, and he's he's super smart. Speaker 0: But but this episode is not about either of those two. Speaker 0: This episode is about you, Tim, and and you story, but but really also Speaker 0: about the listener and what we can learn from your story and what we Speaker 0: can, you know, gather as far as lessons learned from the your journey Speaker 0: and some of the adversity that you've been through, just to Speaker 0: quickly set the backdrop, you know, from adversity to abundance we don't Speaker 0: pretend that someone went through adversity and then and then overnight, they reached Speaker 0: abundance and they have no no more challenge and everything's you know, fantastic.

6:12 Speaker 0: But the fact is I know we're gonna get into some mindset stuff. Speaker 0: The fact is we do have a lot of influence over how our lives Speaker 0: go and how we how our perception or perspective, Speaker 0: you know, is and and how things end up for us. Speaker 0: So, do that the the the goal of the show is to inspire as Speaker 0: well as provide tactical tactical insight into, you know, Speaker 0: how you've been able to grow and get to where you are, Tim, and Speaker 0: so that we can take that and and better ourselves as listeners and Speaker 0: as entrepreneurs. Speaker 0: So, Speaker 0: enough of me rambling. Speaker 0: Let's jump back. Speaker 0: What's, where do we wanna start, Tim, and your backstory? Speaker 2: Yeah.

6:52 Speaker 2: I think when when I when I heard adversity to abundance, for me, it Speaker 2: was I I was very fortunate. Speaker 2: I was raised in a a phenomenal family. Speaker 2: I had my mother, father, were both home. Speaker 2: I had two great sisters, all nine yards. Speaker 2: So, you know, I don't I don't have the kind of traditional you know, Speaker 2: the the the deck was stacked against me, that type of thing. Speaker 2: But in reflection, I think the thing that my adversity was very Speaker 2: much between my ears. Speaker 2: It was the adversity of relationship for me, like who I was, my Speaker 2: identity, Speaker 2: how I could kind of navigate the context of, you know, of my Speaker 2: life through these different chapters. Speaker 2: And so, you know, kinda starting from today, I I've chosen to Speaker 2: build a life of intention around being a a father who's, you know, home Speaker 2: with my I have three kids all kind of ten to fourteen.

7:42 Speaker 2: And and helping attract people who who want to have Speaker 2: this idea of not just working more to get more but realizing, Speaker 2: you know, kind of how we can build and reverse engineer a life where Speaker 2: we get a lot out of every hour that we end, and and we Speaker 2: get optionality into to to be able to do the things that we wanna Speaker 2: do. Speaker 2: So I was gonna start now and almost work backwards and just Yeah. Speaker 2: And just to say, you know, I think that the adversity again was just Speaker 2: kind of the the coming of age story of of giving up the the Speaker 2: what I should be doing versus what I feel is my zone of genius Speaker 2: and what I what I choose to pursue. Speaker 2: And I think a lot of people can resonate with that. Speaker 2: Yeah. Speaker 0: Absolutely. Speaker 0: No. Speaker 0: A hundred percent.

8:22 Speaker 0: And, let let's drill down as far as in in your in your in Speaker 0: your past. Speaker 0: Excuse me. Speaker 0: You know, and and I'll I'll throw out the caveat here that it's very Speaker 0: easy for for us to look back and, you know, judge you Speaker 0: or your family or any of, you know, your teachers. Speaker 0: I'm making this up, but you know, as far as we have the the Speaker 0: gift of hindsight at this point. Speaker 0: Right? Speaker 0: And so we're the the goal is not to put anyone down or anything Speaker 0: like that. Speaker 0: But What would you say were some of the influences that maybe kind Speaker 0: of created some adversity in a sense for you and your your mindset Speaker 0: and your relationship with yourself as you mentioned end. Speaker 2: Yeah. Speaker 2: So I think from from a very early age, and again, all of the Speaker 2: things you just said are a hundred percent agree with.

9:05 Speaker 2: I am not speaking down to anyone. Speaker 2: I've I've so fortunate to be to be surrounded by positive influences. Speaker 2: But I think for me, it was always this, disc connection Speaker 2: between what I saw going on around me. Speaker 2: I grew up on the North shore of Long Island. Speaker 2: I was surrounded by a lot of, you know, professional folks. Speaker 2: My dad was the know, put on the suit and tie, take the train Speaker 2: to work, you know, those types of things. Speaker 2: Yeah. Speaker 2: And and being surrounded by folks that were in kind of traditional commerce, you Speaker 2: know, banking, lawyers, etcetera, etcetera. Speaker 2: I think at least my interpretation of that was here are these Speaker 2: these very well respected, quote unquote successful, financial, Speaker 2: and otherwise, you know, folks around me, and they all have this kind of Speaker 2: common pattern.

9:48 Speaker 2: So therefore, I should probably want to be, you know, seeking the Speaker 2: the banking job where I will be there for forty years and extend through Speaker 2: the ranks. Speaker 2: I should wanna go to law school business school, etcetera. Speaker 2: And I've just quite frankly I was always kind of more emotional one, and Speaker 2: I, yeah, I just it just never that it felt like clothes that you Speaker 2: know, just weren't my size. Speaker 2: And I think I was I followed that up until kind of my college Speaker 2: and and beginning of my my professional career. Speaker 2: I was able to really kind of take stock and say, you know, the Speaker 2: proverbial fork in the road, do I want to, you know, die Speaker 2: living the life that I I, you know, or or potentially fail living the Speaker 2: life that I want or potentially succeed living the life that somebody else wants Speaker 2: for me.

10:31 Speaker 2: And I think the next kind of fifteen or twenty years was the pursuit Speaker 2: of kind of working through that in many, many ways. Speaker 2: And now being a husband and father, I think it just gives you those Speaker 2: additional opportunities of reflection. Speaker 0: Absolutely. Speaker 0: So so as you got out of college, it sounds like you and I Speaker 0: think a lot of us can relate. Speaker 0: You just do what you think you're supposed to do. Speaker 0: Right? Speaker 0: Right. Speaker 0: And follow the example you've seen before, and, you know, that, apparently, Speaker 0: has worked for others. Speaker 0: And so there's kind of you know, one track or a traditional model. Speaker 0: So walk us through those fifteen years. Speaker 0: I know that's, you know, we can't pack fifteen years into fifteen minutes, but Speaker 0: How was that, you know, what were some of the high points and low Speaker 0: points of that that kind of fifteen year period where you were sort of Speaker 0: figuring it out on a professional level?

11:16 Speaker 2: Yeah. Speaker 2: The summary I would give is, there are some distinct chapters kind of Speaker 2: through that fifteen years, and each one marked by you know, the the Speaker 2: saying, you know, giving up the good for the great or the potential of Speaker 2: the great. Speaker 2: So I graduated from college, economics, finance, things like that, Speaker 2: degrees. Speaker 2: And I went to work for a division of Citi Group, so I was Speaker 2: in the kind of traditional brokerage world. Speaker 2: And I was so fortunate to have a, a boss Speaker 2: and a mentor who said, you know, you're you don't wanna be here. Speaker 2: I don't think this is the right place for you, and he made a Speaker 2: connection a very, very hard kind of like you are no longer gonna work Speaker 2: here at the end of this year, and you're gonna go and talk to Speaker 2: this person, you know, and hopefully you guys can figure something out.

11:57 Speaker 2: And what that looked like was from the outside, a very risky Speaker 2: decision, which was leaving a an opportunity at a big bank of Speaker 2: Consistency in the known quantity and all of those types of things as a Speaker 2: kid from New York who moved to DC for school then ended up in Speaker 2: Birmingham, Alabama of all places to build a hedge fund. Speaker 2: Now on paper, that seems like the most lunar Chris idea. Speaker 2: And if you were a betting man, you'd probably say this seems like it's Speaker 2: got a low probability of success. Speaker 0: Sure. Speaker 0: But Speaker 2: it was the best thing that ever happened to me, it allowed me the Speaker 2: space to pursue something that probably at the time I was just too naive Speaker 2: to to know any different. Speaker 2: Like, I just went and did because why not?

12:39 Speaker 2: I had no reason to to doubt myself. Speaker 2: And it was the coming of age for me of, like, I put my Speaker 2: you know, stake in the ground. Speaker 2: And I succeeded on the merits of I'm gonna go raise money. Speaker 2: I'm gonna go create something with a partner of size and and and value Speaker 2: for others. Speaker 2: And over four years, I was able to raise almost three hundred and fifty Speaker 2: million dollars from various investors in my early to mid twenties. Speaker 2: Which is when when I say it today seems, again, Speaker 2: possibility versus probability. Speaker 2: It was possible, but not probable. Speaker 0: Sure. Speaker 2: I think that was the greatest part of the whole thing. Speaker 2: It was this idea of the adversity of making a hard decision Speaker 2: seeing it through betting on yourself, and then kinda Speaker 2: walking through that process.

13:23 Speaker 2: And and that ended the end of that story was we voluntarily gave all Speaker 2: that money back before the two thousand eight market crisis. Speaker 2: So again, adversity being, I spent four years of blood, sweat, Speaker 2: and tears, and risk, and all of these things in my early to mid Speaker 2: twenties, only to effectively undo it all. Speaker 0: Get back to the start again, basically. Speaker 2: And we're right back to the start again. Speaker 2: So so these kind of Wow. Speaker 2: This theme of hard lines in these chapters was literally Speaker 2: I have shed that skin. Speaker 2: It's I it's not like I carried that forward. Speaker 2: It was I left the hedge fund business and went into technology and fitness Speaker 2: because it was something I just felt passionate about at the time.

14:04 Speaker 2: And that led me in a ten year period, led me to, being introduced Speaker 2: to Alex and Layla over at gym launch, stopped being a business owner, a Speaker 2: gym owner, and became part of the leadership team at at gym launch. Speaker 2: And again, new chapter started, which was in a sense in a in an Speaker 2: eight figure business. Speaker 2: So You know, I I think the the adversity is just kind of these Speaker 2: chapters and making making hard line decisions Speaker 0: Sure. Speaker 2: For hopefully pursuing something better. Speaker 0: Yeah. Speaker 0: Absolutely. Speaker 0: And I also want one thing I like to would like to highlight is Speaker 0: that it sounds like you didn't go from, you know, w two for fifteen Speaker 0: years. Speaker 0: And then business owner for fifteen years. Speaker 0: Life can have seasons and chapters as you said. Speaker 0: Right? Speaker 0: And so we've had other guests on the show who've been very successful and Speaker 0: you know, started businesses.

14:49 Speaker 0: And then I I won't even say I don't mean to say gone back, Speaker 0: but just gone to a different chapter where they they take a w two Speaker 0: again, you know, but but in a and it's it's it's a, you know, Speaker 0: fantastic path for that season of their life. Speaker 0: You know, just looking back before we move move on from that, Speaker 0: at those, I guess, decision points, you know, let's let's take the first Speaker 0: one as far as, Speaker 0: no longer working at the division of city group. Speaker 0: I mean, what's going through your your mind at that point and how did Speaker 0: you know you had the influence of your mentor and you had the influence Speaker 0: of the person he introduced you to, but really what went into Speaker 0: that decision making process?

15:31 Speaker 2: I asked myself a question, and I think this is important Speaker 2: for anyone to do, which is like when you're facing the decision, you play Speaker 2: it all the way out to what's now total conclusion. Speaker 2: And I said, okay, months have. Speaker 2: Let's say it goes perfectly to plan. Speaker 0: Right. Speaker 0: Right. Speaker 2: I'm now a stock broker in a job that I don't Speaker 2: wanna have in a business that I don't feel passionate about and probably Speaker 2: doing things that I would regret the Speaker 2: the me of today making that choice. Speaker 2: Mhmm. Speaker 2: That's great. Speaker 2: Yeah. Speaker 2: In many cases, we, you know, some of this is is related to, Speaker 2: you know, you you have to kind of have another paradigm, another vision, Speaker 2: or have somebody else, you know, look to somebody else's example just to know Speaker 2: what's available to you Yeah.

16:19 Speaker 2: And, you know, I think at that time, I was looking Speaker 2: at the the gentleman who who treated me very, very well, and we're still Speaker 2: friends today. Speaker 2: And he was kind of the relationship guy. Speaker 2: He worked a couple of hours, but he had all the connections. Speaker 2: He had all the network and all of that kind of stuff. Speaker 2: And I was like, how do I do something? Speaker 2: And again, I as I mentioned before, I was much more kind of the Speaker 2: emotional I tied more into that piece of me than the gladiator piece of Speaker 2: me. Speaker 2: I'm like, I actually really like the relationship based stuff. Speaker 2: Like, I, like, being a broker, yes, is is relational, but it's much more Speaker 2: I'll call it, like, Speaker 2: tactical, you know, it's it's not crazy stuff like that. Speaker 0: I I just it's more transactional.

17:00 Speaker 2: Exactly. Speaker 2: Exactly. Speaker 2: And so I I I I think I was pursuing this idea of how Speaker 2: can I build Speaker 2: relationships where I've got a well, I've got a bigger lever? Speaker 2: If you will. Speaker 0: Sure. Speaker 0: Okay. Speaker 2: And that is a common thread that goes all the way through. Speaker 2: And and I think I was also, you know, looking within myself, saying how Speaker 2: how do I match my personality to what I think, Speaker 2: you know, is, is what's needed, and that's more of a blue ocean red Speaker 2: ocean, in my opinion. Speaker 2: I went somewhere where I felt like I could be more competitive and not Speaker 2: just, you know, go head to head against everyone else doing the same thing. Speaker 0: Yeah. Speaker 0: No. Speaker 0: I mean, just a couple of things I wanna highlight for the for the Speaker 0: listeners. Speaker 0: Again, if you make a decision, it doesn't a career decision that seems Speaker 0: monumental at the time.

17:41 Speaker 0: And and, you know, it it was a very important decision that you made. Speaker 0: Right? Speaker 0: But but you've had chapters, you've had seasons. Speaker 0: It doesn't mean you stayed in that, you know, in that particular position, Speaker 0: for the rest of your life. Speaker 0: You know, and just secondly, what you just said about highlighting kind of Speaker 0: taking a long term view or almost stepping outside yourself and look in fast Speaker 0: pressing fast forward and say, am I gonna be happy with how this plays Speaker 0: out if I if I stay where I am? Speaker 0: That's a that's a really key key point there. Speaker 0: So, okay, tell tell me real quickly about handing back the Speaker 0: three hundred fifty million. Speaker 0: I mean, what what went into that decision. Speaker 0: I know that's That could not have been fun. Speaker 0: I mean, I I raise capital. Speaker 0: I've never raised that much money.

18:22 Speaker 0: That's that's a that's a lot of money. Speaker 0: What went into the decision making process before two thousand eight? Speaker 2: Yeah. Speaker 2: So, Speaker 2: all of the great Speaker 2: moments of pride that I have through my personal and professional career have Speaker 2: been times where my kind of moral Speaker 2: and belief systems were both tested, and Speaker 2: I'd like to say it here too. Speaker 2: What I mean by that, in this case, it was what got us from Speaker 2: zero to three hundred and fifty million, there came a time where that was Speaker 2: not gonna carry us forward. Speaker 2: And we had a very distinct conversation, which was, the Speaker 2: market economy just for anyone who kind of wasn't in that, in the in Speaker 2: the equity markets in the US at that time was you know, this is Speaker 2: when, mortgage defaults were starting to pick up, like, the big short, the Speaker 2: movie.

19:14 Speaker 2: Mhmm. Speaker 2: Yeah. Speaker 2: It's kind of all around this time, right, where things were dislocated. Speaker 2: There were weird funky things happening in the industry. Speaker 2: And so we saw the early parts of that. Speaker 2: And so we said we either change our stripes to to kind of Speaker 2: mold into what works today. Speaker 0: Mhmm. Speaker 2: Because we weren't in a normal market climate, or we stick to our knitting Speaker 2: and say, You know what, we're gonna take our ball and go sit on Speaker 2: the sidelines. Speaker 2: And that is the conversation I had with our investors. Speaker 2: It was October two thousand and seven. Speaker 2: I still have the deck, and I say, Here's everything we're seeing. Speaker 2: Here's graphs, the whole nine yards. Speaker 2: Here's how we've gotten to where we are today. Speaker 2: Here's why you trust us. Speaker 2: Here's why the reason that our strategy is not working today, and here are Speaker 2: the decisions that we have to make.

19:58 Speaker 2: And I will leave it to you. Speaker 2: If you trust us to navigate this, we'll give that a shot and try Speaker 2: to articulate that. Speaker 2: If you feel like you want your money back, you're welcome to take it. Speaker 2: And overwhelmingly, people voted with their with their feet. Speaker 2: And they said, we'll take our money and go elsewhere. Speaker 2: And I don't fault them because there was a lot of uncertainty, and saying, Speaker 2: you know, we're gonna go to cash when you're in the business of investing Speaker 2: other people's money is not a popular opinion. Speaker 0: No. Speaker 0: Right. Speaker 2: But again, it was one of those, like, I cared about the relationships that Speaker 2: I had with these folks. Speaker 2: Yeah. Speaker 2: And I had a moral and a fiduciary obligation, and it sounds very Speaker 2: in hindsight, like, oh, you know, you are quite a buoyant and did all Speaker 2: the right, like, that's something.

20:39 Speaker 2: We just gave up an eight figure revenue business effectively on the on Speaker 2: the the the nightmare that could have been, which is if this all comes Speaker 2: crashing down, I don't want it on my head that we lost three hundred Speaker 2: million dollars worth of capital because we leveraged and all that kind of stuff. Speaker 2: I don't think I could sleep at night. Speaker 2: I just knew that I could sleep at night knowing I took all the Speaker 2: learnings and moved forward. Speaker 2: Yeah. Speaker 2: And I love I I love, Jeff Bezos has this concept of, you Speaker 2: know, one way versus two way doors. Speaker 0: Okay. Speaker 2: One way doors, you can never go back through two way doors. Speaker 0: You can Speaker 2: go both ways. Speaker 2: Right? Speaker 0: Sure. Speaker 2: I could always live another life. Speaker 2: Having given up the money.

21:20 Speaker 0: That's If Speaker 2: we have gone forward and gone off the cliff at a hundred and ten Speaker 2: miles an hour, Yeah. Speaker 2: In my opinion, probably more psychologically than anything, that was a one way Speaker 2: door I could never go back to. Speaker 0: Man, that's, it's just that I think that would've that's so much harder than Speaker 0: than we're giving a credit for right now. Speaker 0: I mean, that that must have been really challenging just to just to present Speaker 0: that slide deck. Speaker 0: I mean, just to even bring up the conversation kudos to you for having Speaker 0: that, you know, transparency. Speaker 0: That that's not an easy conversation to have. Speaker 0: So it but, yeah, I mean, that's Speaker 0: it does seem like, you know, you're you're absolutely right. Speaker 0: You when having options is better than having no options.

22:01 Speaker 0: Right? Speaker 0: So Yeah. Speaker 0: Okay. Speaker 0: So so walk us through, I mean, how do you not look back at Speaker 0: that four year period though and say, That was a complete waste of four Speaker 0: years. Speaker 0: And, I mean, how do you move forward from from there? Speaker 2: So one of the I mean, we've talked about kind of relationships. Speaker 2: One of the things that I have quite frankly because I I'll put Speaker 2: it this way. Speaker 2: I have chosen to do things in my the last ten to fifteen years Speaker 2: of my life that I truly, you know, it's like take a Speaker 2: job that you would do for free kind of thing. Speaker 2: Because you're so passionate about it. Speaker 2: That's actually what I care about. Speaker 2: I care about the work. Speaker 2: In that experience, it was one of the first times I had a partnership.

22:45 Speaker 2: And I think I took from that didn't make a lot of money in Speaker 2: the grand scheme of things now kind of looking back on it. Speaker 2: I probably should have advocated for myself more so, but I was young and Speaker 2: in my young twenty, you know, and you know, seeing a six paper check Speaker 2: was like, oh my god. Speaker 2: This is this is amazing. Speaker 2: I'll take everything I can get. Speaker 2: Rents are actually or my my reflection on that time was Speaker 2: actually less about that one decision and more about I squandered Speaker 2: the opportunity. Speaker 2: I didn't kind of strike while the iron was hot. Speaker 0: I see. Speaker 2: And I think that's actually where my head goes more than anything because I Speaker 2: I'm kind of at peace with the decision, but I would've with it wasn't Speaker 2: to answer your question four years of waste.

23:26 Speaker 2: It certainly wasn't. Speaker 2: But I think I probably at hindsight could have made it. Speaker 2: Allow me to do different things, thereafter financially and and otherwise. Speaker 2: The biggest asset I walked away from was not only experience. Speaker 2: But the rolodex of people and and I was talking to some some high Speaker 2: school kids this morning, and I used the freight rolodex, and they looked at Speaker 2: me, like, I have no idea what you're saying. Speaker 2: So Alright. Speaker 2: But I but I left with a a a fairly, Speaker 0: a strong network of investors. Speaker 2: Network. Speaker 2: Exactly. Speaker 2: So so it was definitely not enough. Speaker 2: It was not a a zero, above and beyond the the experience. Speaker 0: No. Speaker 0: But I think it, you know, with the it correct me if I'm wrong Speaker 0: in in your case. Speaker 0: I mean, but for me, I think, you know, given the given time, Speaker 0: it's easier to see that Speaker 0: it wasn't at all, all, all, like, a wash.

24:13 Speaker 0: Right? Speaker 0: And so it's it's hard to see those inherent benefits, right Speaker 0: at the time. Speaker 0: So you know, that's, I think in hindsight, yeah, you can see, okay. Speaker 0: This wasn't all terrible. Speaker 0: This wasn't actually four years of wasted time. Speaker 0: Okay. Speaker 0: So you so did you then leverage that network or, Speaker 0: what happened in your career after that? Speaker 2: Yeah. Speaker 2: I I so I was in Birmingham, Alabama. Speaker 2: Didn't know anyone my wife and I were basically we'd just gotten married. Speaker 2: We were gonna start a family, and we're both from the northeast. Speaker 2: So we took the opportunity to relocate, back to my Speaker 2: wife from Massachusetts, which is where we are now. Speaker 2: And so not and I knew I didn't really wanna be in the hedge Speaker 2: fund business. Speaker 2: I I had a short stint, had a fund in in Boston, Speaker 2: but we weren't we didn't live in the city and logistically wasn't what we Speaker 2: wanted to do.

25:01 Speaker 2: And we met as division one rowers in in college. Speaker 2: And so we were always kind of I like athletics. Speaker 2: I was always the kind of help in working out and things like that. Speaker 2: And when we relocated, my wife Googled, you know, personal training Speaker 2: in the town that we were living in. Speaker 2: And there was a banner out of top that said some version of, you Speaker 2: know, automated personal training. Speaker 2: Twenty four seven. Speaker 2: I was like, alright. Speaker 2: I'm an entrepreneurial guy. Speaker 2: I like fitness. Speaker 2: This sounds halfway decent. Speaker 2: Like, I'm gonna go check this out. Speaker 2: And I went and and did a sample day, or session Speaker 2: at one of these brick and mortar locations. Speaker 2: And I thought it was really interesting, really novel. Speaker 2: And so I called the all the CEO and said, are you taking investors? Speaker 2: And he said, thanks, but no.

25:42 Speaker 2: Thanks. Speaker 2: We're fully funded, but we're starting a franchise. Speaker 2: Do you have any interest in kinda being one of them in early franchisees, Speaker 2: and we're gonna figure this out as as we go. Speaker 2: And so we took the opportunity to. Speaker 2: And so I got into fitness technology, you know, brick and mortar business, Speaker 2: shortly after relocating. Speaker 2: And we grew that from zero to, we had eight locations at one point. Speaker 2: Multi seven figures. Speaker 2: And so it was my first foray into building Speaker 2: a service based you know, brick and mortar business, a full operation, Speaker 2: hiring, training, marketing, and it was a it was a trial by fire. Speaker 2: And at the time, you know, whether it be the best use of my Speaker 2: kind of end up being part of it for almost ten years.

26:25 Speaker 2: But it was it taught me a lot of lessons about how to actually Speaker 2: build a business well. Speaker 2: How to, you know, put my ego aside. Speaker 2: I was still very much trying to, like, be the alpha male and Speaker 2: didn't work out all that well. Speaker 2: So I learned a lot of lessons through the kind of application of the Speaker 2: principles. Speaker 2: And the end of the story is is, of course, I was introduced to, Speaker 2: to Allison Layla, which, became a very transformative part of my life. Speaker 0: Sure. Speaker 0: And then there's definitely still the relationship piece. Speaker 0: I mean, through that whole, the the relationship thread through all Speaker 0: of that. Speaker 0: But, Speaker 0: you know, drill down a couple of the lessons that you did learn during Speaker 0: those ten years. Speaker 0: I mean, look, I building a business is not easy.

27:05 Speaker 0: Becoming an entrepreneur. Speaker 0: It's a it's a sexy term these days. Speaker 0: Everybody wants to be an entrepreneur. Speaker 0: And, you know, Speaker 0: and I love it. Speaker 0: I mean, I think entrepreneurship is fantastic. Speaker 0: There should be, you know, more entrepreneurs out there. Speaker 0: Yeah. Speaker 0: I don't know that it's for everyone though. Speaker 0: And, You know, it's not, it's Speaker 0: it takes a special someone, I guess, to truly, have a Speaker 0: startup and and make it successful or or or not successful, but Speaker 0: talk to us about some of what you did learn as far as just Speaker 0: building a business, what were some of the lessons that you took away. Speaker 2: Yeah. Speaker 2: One of the most important ones I'll kinda highlight too. Speaker 2: The first is, especially in the fitness industry, depending on what you read, there's Speaker 2: somewhere between fifty and seventy thousand gyms in the at States.

27:49 Speaker 2: So talk about a red ocean of competition. Speaker 2: It's like Sure. Speaker 2: How the heck do you differentiate yourself in such a crowded marketplace? Speaker 0: Yeah. Speaker 2: And we were able to do it through product. Speaker 0: Okay. Speaker 2: And it is something I carry today. Speaker 2: I actually have a program called product profit and the idea of being using Speaker 2: product to create your category of one, how do you both Speaker 2: separate yourself and create, Speaker 2: a more dynamic acquisition and retention system using the Speaker 2: product that is already inside of your business. Speaker 2: Because I think with a few degrees tweaking, and what that meant in our Speaker 2: gym was we thought we were in the gym business. Speaker 2: We weren't in the gym business. Speaker 2: We were in the transformation business.

28:32 Speaker 2: And what that looks like is we used to say things like, let me Speaker 2: tell you about the classes we have. Speaker 2: Let me tell you about the equipment that we have. Speaker 2: Mhmm. Speaker 2: The the harsh reality that I wouldn't have known unless I put my own Speaker 2: money in the marketing is when you hear crickets, Speaker 2: It's not working. Speaker 2: Right? Speaker 2: So the second we changed it went, oh my god. Speaker 2: Of course, it's so obvious. Speaker 2: We're not nobody cares about the equipment. Speaker 2: They care about the outcome. Speaker 2: This is the old feature versus benefits conversation. Speaker 2: The second it was we're a transformation studio It means the Speaker 2: it's not just equipment, it's accountability coaching, it's nutrition guidance. Speaker 2: It's, you know, all these other things. Speaker 2: We went from charging sixty nine dollars a month and having our hard time Speaker 2: doing it to charging on average about two hundred and seven excuse me, two Speaker 2: hundred and seventy five dollars a month and converting twice as many Speaker 2: prospects into clients and holding those clients twice as long as we otherwise would Speaker 2: because we had options.

29:27 Speaker 2: So one decision. Speaker 2: We didn't change the footprint. Speaker 2: We didn't change the the model other than we basically said, we need to Speaker 2: build the full bridge instead of this kind of app built feature bridge, we Speaker 2: need a full picture of of benefits. Speaker 2: That was the first. Speaker 2: Mhmm. Speaker 2: That was more of a product conversation. Speaker 2: The second was just me as a person. Speaker 2: And it was I had a really hard time, and and I think Speaker 2: this is entrepreneurs. Speaker 2: We have this double edged sword which is how do you both Speaker 2: innovate and execute in a way that you can build a team around Speaker 2: you. Speaker 2: And I think you know, the fact that you're you're just finally, like, everybody's Speaker 2: been here. Speaker 2: Right? Speaker 2: Yeah. Speaker 2: I had a team Building the Speaker 0: airplane on the way up. Speaker 0: Right? Speaker 2: Well, a hundred percent.

30:08 Speaker 2: And and if you're if you you can ask the people on your team, Speaker 2: it's like the age old, like, I'm going to a conference. Speaker 2: Your team hates when you come back from a conference because it's some burden Speaker 2: of I've got twenty pages of notes, and now we're doing this and now Speaker 2: that Speaker 0: Yes. Speaker 0: All these ideas. Speaker 2: What I came to realize is I was unaware Speaker 2: the impact that my Speaker 2: I'm gonna call it schizophrenic approach to building the business, Speaker 2: had on the team until one of my leads came to me Speaker 2: and effectively fired me. Speaker 2: She's like, why am I here? Speaker 2: And I said, oh, it's because, you know, you're doing a great job, you're Speaker 2: running this location, whatever? Speaker 2: And she goes, then you need to leave me alone.

30:49 Speaker 2: If you trust me enough to run this thing, you need to leave me Speaker 2: like Let me just do what I do best. Speaker 2: Just stop changing things. Speaker 2: And it was probably god of it. Speaker 2: She must've sweating when she delivered the message. Speaker 2: Sure. Speaker 2: Yeah. Speaker 2: Absolutely. Speaker 2: It was the right message at the right time, and it Wow. Speaker 2: Hit me to the core And really, because two or Speaker 2: three years prior, one of the worst moments of my professional career was Speaker 2: I was nominated and won a, like, thirty under thirty Speaker 2: award in my market. Speaker 0: And I Speaker 2: came to find out that one of my GMs Speaker 2: nominated me and supported me to win the award. Speaker 2: And I didn't even thank her, and I didn't invite her to the event.

31:32 Speaker 0: And I was waiting for the the worst part of it. Speaker 0: Gotcha. Speaker 2: We're talking fifteen years later almost. Speaker 0: Is when you found out? Speaker 2: Or No. Speaker 2: I feel like, like, as I sit today, this was almost fifteen inches. Speaker 2: Oh, got it. Speaker 2: Got it. Speaker 2: Got it. Speaker 2: Understood. Speaker 2: I still look back on it as, like, what type of Speaker 2: person were you at that time to be that tone Speaker 2: deaf Speaker 2: in a business. Speaker 2: And if I hadn't done it and if I hadn't, like, literally had the Speaker 2: scars, Speaker 2: I don't think I ever would have come to those conclusions. Speaker 2: And I and I really mean that and like putting your own money into Speaker 2: something and building a team and getting learning those lessons, I could have never Speaker 2: designed that as a course, but it was like Sure.

32:15 Speaker 2: That experience gave me the lessons, and you're gonna get the lesson until you Speaker 2: learn it. Speaker 2: And this is one of those times where, like, it just it choked me Speaker 2: up even today because, like, it just like, as a person, it just wasn't Speaker 2: who I was, and it took over part of my psychology, and and it Speaker 2: was the right reset at the right time, which allowed me to then be Speaker 2: successful thereafter. Speaker 0: Well, now our our listeners can learn from that. Speaker 0: And and I know that you I'm sure that affects how you do your Speaker 0: coaching consulting these days as well. Speaker 0: But the the I think you know, not to beat a dead horse, but Speaker 0: the with those two lessons that you just listed there, you just identified and Speaker 0: and and walked through with us, walked us through the, you know, it's still Speaker 0: relationships. Speaker 0: So you you said you called it a product lesson, but, I mean, Speaker 0: I shouldn't say, but And I would say it's it's even Speaker 0: really it's a people thing.

33:01 Speaker 0: So I I get your point, but it, you know, it it really instead Speaker 0: of focusing on the gyms and what you offer, you're you're you're really more, Speaker 0: you know, switching your focus to the client, right, and what how they're gonna Speaker 0: be transformed. Speaker 0: As you said, a transformation, Speaker 0: it's all about transformation. Speaker 0: But again, that's relationship. Speaker 0: That's people focused. Speaker 0: Right? Speaker 0: It's not the equipment. Speaker 0: It's not, you know, what whatever your pricing is, whatever else it's it's the Speaker 0: the people that you're serving. Speaker 0: And then secondly, again, people that you're serving, your team. Speaker 0: I mean, thankfully, you had a good enough relationship with your your manager, Speaker 0: general manager to that she felt comfortable doing that. Speaker 0: Clearly you'd built that that trust level for her to be able to do Speaker 0: that. Speaker 0: But, so I think those are still they're they're key lessons Speaker 0: both being human and and relationship based.

33:47 Speaker 0: So that's that's fantastic. Speaker 0: So and then from I know we're we're starting to run out of time, Speaker 0: and I do have some some questions that are gonna fire off. Speaker 0: But, drill down a little more on the the Hormozy Speaker 0: kind of relationship and how that you know, what what what did that time Speaker 0: period look like for you? Speaker 2: Yeah. Speaker 2: So it it began with a call to him, Speaker 2: as I was part of this kinda fitness franchise. Speaker 2: I ended up buying the franchise, in two thousand eighteen. Speaker 2: I bought out the prior owners and I effectively said we need Speaker 2: a better business model. Speaker 2: And Jim Long should kind of just started to take traction, started to get Speaker 2: some traction at this point. Speaker 2: And, somebody else in our system had implemented some of the Speaker 2: gym launch kind of, principles.

34:32 Speaker 2: And so I said, okay. Speaker 2: Be a better business model. Speaker 2: It's working over here. Speaker 2: Do I want do I feel good about taking those principles and telling everybody Speaker 2: else what to do as if I came up with it himself? Speaker 2: And I sent a blind email to Alex, and I said, Hey, Speaker 2: you don't know me. Speaker 2: I own this fitness business Somebody else has followed your guidance Speaker 2: and has done decently well with it. Speaker 2: I now basically own this franchise, this license, and I'm gonna tell everybody what Speaker 2: to do, and I'm gonna basically rip you off. Speaker 2: So instead of doing that, can we do a JV? Speaker 2: That was the holy mails. Speaker 0: So you you blackmailed Alex for Mozy. Speaker 0: Basically, you blackmailed Speaker 2: I I I I I kindly said, can you help me do the right Speaker 2: thing here?

35:15 Speaker 2: And, and and we jumped on the phone and and we we build the Speaker 2: we build model, the gym launch model for, for our for our gyms. Speaker 2: And then so we got to know each other and then six months later, Speaker 2: Jim launched launch its own supplement brand called prestige Labs. Speaker 2: And they had, like, a little sales competition at the launch, and the top Speaker 2: ten people got a trip to meet down to Austin to meet Alex, and Speaker 2: we were in the top ten. Speaker 2: So I blew down. Speaker 2: And imagine if you will, a dining table, literally in their living room. Speaker 2: Ten gym owners, including myself, and Alex and Layla doing like a ad Speaker 2: hoc strategy session. Speaker 2: So, you know, do you need help with marketing? Speaker 2: Do you need help with product? Speaker 2: Like, what's going on? Speaker 2: Like, let's help solve your biggest problem.

35:55 Speaker 2: And I was one of the last people to go. Speaker 2: And after about five minutes, it got down to like you don't Speaker 2: really need to be a gym owner, and use the phrase you're in the Speaker 2: wrong opportunity vehicle. Speaker 2: You know, you should sell your gyms. Speaker 2: Like, okay. Speaker 2: You're probably right because, like, I I was just I'm exhausted. Speaker 2: I just it just wasn't, and I was all in the morning with franchise, Speaker 2: complacent. Speaker 2: And he was like, you're just too you're don't take this long way. Speaker 2: He's like, you're just too smart for doing what you're doing. Speaker 2: Like, you belong to not be working together. Speaker 2: So I basically peeled off our gyms. Speaker 2: And a couple of months later, he called me on a whim asking for Speaker 2: advice on something. Speaker 2: I gave him some advice not knowing whether it was good or bad or Speaker 2: indifferent.

36:35 Speaker 2: And then we called back and said, hey, you know, we were looking to Speaker 2: hire somebody in our executive team. Speaker 2: I'd love to well, kind of the conversations we've had. Speaker 2: Would you be interested in coming on board? Speaker 2: And so I joined, like, two months later, and the literal Speaker 2: and proverbial hit the ground running because, Jim launch at that point was on Speaker 2: its rocketship trajectory from zero to over thirty million a year in revenue. Speaker 0: Incredible. Speaker 0: Yeah. Speaker 0: I mean, I highly recommend the listener go if you if you don't know Speaker 0: who Alex from Rosie is or have not heard him tell a story, it's Speaker 0: it's amazing. Speaker 0: You know, both from the the gym launch part of it as well as Speaker 0: aqua acquisition dot com, which I know is more of their focus nowadays.

37:16 Speaker 0: But that's that's yeah. Speaker 0: I mean, it's so hard. Speaker 0: Like, it sounds like you were running around running ragged, you know, running the Speaker 0: gyms and, Speaker 0: it's so hard to see it from the outside, and then you have somebody Speaker 0: who's kind of it's so important to get that that perspective whether they're, like, Speaker 0: in a mentor position or not. Speaker 0: That can be so so valuable, to have that relationship. Speaker 0: But, and then so what's What was the not not Speaker 0: not the end of gym launch, but how did the the kind of gym Speaker 0: launch go into acquisition dot com? Speaker 0: What did that look like from your perspective? Speaker 2: Yeah. Speaker 2: So I was there through kind of the towards the towards the end of Speaker 2: of gym launch. Speaker 2: And as for anyone who's not familiar, acquisition dot com is effectively a portfolio Speaker 2: of companies that Alex and they will acquire and consult for and help Speaker 2: grow.

38:04 Speaker 2: Their sweet spot is ten million dollar companies plus or minus ten million plus Speaker 2: to get to a hundred million, two hundred and fifty million. Speaker 2: And and the main levers they use are Layla's a Speaker 2: an operator unlike any other one that I've met. Speaker 2: So call it People Systems. Speaker 2: She is phenomenal. Speaker 2: She's probably the best in in in the industry how to Alex is just Speaker 2: a brain, a a just an unbelievable market Speaker 2: sales, product positioning, things like that. Speaker 2: So the right opportunity vehicle is the larger stuff. Speaker 2: As I've said a couple of times, I have a sweet, a a soft Speaker 2: spot probably for the kind of closely held Speaker 2: smaller, you know, entrepreneur who's trying to kinda get on a solid footing.

38:46 Speaker 2: The five hundred thousand to two million a year in revenue kinda service business. Speaker 2: Is where my sweet spot is. Speaker 2: So the the kind of split was, I was a father of Speaker 2: three. Speaker 2: I wanted to get some some balance back is what it allowed me to Speaker 2: do. Speaker 2: And get back to kind of helping my ideal would be to help up Speaker 2: five hundred thousand or a million dollar revenue business, get to ten, And then Speaker 2: I already know where to send them. Speaker 2: Like, that would be the ideal case for me. Speaker 2: Yeah. Speaker 2: Absolutely. Speaker 2: And and and that's and that's kind of weak. Speaker 0: Got it. Speaker 2: That's that's how the hand and glove what would have actually happened. Speaker 2: Yeah. Speaker 0: Well, and everybody's priorities are different. Speaker 0: And, you know, everyone's circumstance, I don't think they have kids that I don't Speaker 0: I don't hear your Alex. Speaker 0: I don't hear him talk much about work life balance.

39:26 Speaker 0: Okay. Speaker 0: So, yeah. Speaker 0: But it's it's amazing. Speaker 2: We're both individually e Speaker 2: He has this point of view. Speaker 2: You know, he works all the time, which I fully appreciate and and witnessed. Speaker 2: I think I'm in my now early forties, with three kids. Speaker 2: I I've just always believed as I kinda getting back to my earlier stories, Speaker 2: like, I just wanna be present, and so, you know, it's it's afforded Speaker 2: me kind of the last eighteen months or so since, since Jim wants Speaker 2: was sold to be able to to kinda be be the person I wanna Speaker 2: be in, in in relationship to my family. Speaker 0: So you've touched on it already, but what is your talk a little more Speaker 0: tactically as far as what you offer currently for know, who's Speaker 0: your ideal client?

40:08 Speaker 0: You already mentioned it somewhat, but, and what services do you provide? Speaker 2: Yeah. Speaker 2: So I I am a true, kind of, consultant I I do coaching as Speaker 2: well. Speaker 2: A lot of people use those interchangeably. Speaker 0: But what's what's the difference, actually? Speaker 0: Let's let's drill down on that. Speaker 0: What is the difference? Speaker 2: Yeah. Speaker 2: So coaching is kinda defined as, you know, helping you with Speaker 2: belief systems and things like that kind of like asking you the questions so Speaker 2: you can come to the answers on your on your own. Speaker 2: Consulting in my opinion is more of an, execution implementation Speaker 2: role. Speaker 2: So I can both come up with the idea and the plan and help Speaker 2: you execute it. Speaker 0: Mhmm. Speaker 2: I am a an action taker. Speaker 2: So call it a high level, you know, executor.

40:48 Speaker 2: Yeah. Speaker 2: And the reason why I do both but primarily anchor in consulting Speaker 2: is because of my model is I work one on one. Speaker 2: I have a a one on one program have a group program. Speaker 2: The one on one program is all performance driven. Speaker 2: So going forward, it's basically If I deliver value to Speaker 2: the company Mhmm. Speaker 2: I will get paid out of increased revenue and increase enterprise value. Speaker 2: Traditional consultants are pay me x dollars. Speaker 2: And the issue that I have with that is it's not tied to outcome. Speaker 0: Mhmm. Speaker 0: I see. Speaker 2: So I'm I'm basically aligning myself with ownership and saying if my presence helps Speaker 2: build the business bigger, then great. Speaker 2: And if it doesn't, then it doesn't. Speaker 2: And I don't get paid for my time.

41:30 Speaker 2: I also have a group program, which is, I called the cocreator Speaker 2: community, and it is based on my belief that entrepreneurism, Speaker 2: entrepreneurs in general can be really isolated characters. Speaker 2: You know, we're in our own lane. Speaker 2: We're kind of in our own heads a lot of times. Speaker 2: And so I have a group posting program around the idea of kind Speaker 2: of cocreation, co collaboration. Speaker 0: Yeah. Speaker 2: Gets the best out of multiple most of us. Speaker 2: So it's support and ideation old at the same time. Speaker 0: I think that I mean, the the need for community is only gonna Speaker 0: continue to grow, and it's just it is. Speaker 0: It can be, you know, it's not a not a sob story for you Speaker 0: or me or any other entrepreneur, but it's, you know, it it can be Speaker 0: very lonely.

42:11 Speaker 0: Even if you're busy, right, even if you're constantly running around, It's, Speaker 0: you know, it is it is pretty isolating can be. Speaker 0: So that's that's awesome. Speaker 0: That community element that you that you offer. Speaker 0: So do you So you said service based business. Speaker 0: Like, what's what's, like, paint the picture of your ideal client, in more detail? Speaker 2: Yeah. Speaker 2: So service based meaning, I I don't really get involved with, like, texturing or Speaker 2: things Speaker 2: like that. Speaker 2: Anything that is kind of true service, b to b or b to c, Speaker 2: is is my core. Speaker 2: Five hundred k to about two to three million in revenue. Speaker 2: So kind of and the reason why that's relevant is because I like to Speaker 2: work with people had a couple of iterations of the business, like finding product Speaker 2: market bid is kind of already in progress, not just here's a piece of Speaker 2: paper.

42:57 Speaker 2: We open up Speaker 0: the audience Speaker 2: and it and and it works I think I could be more impactful once Speaker 2: we have some data to go off of. Speaker 2: But what I have found, and I think it's remarkable to see, you know, Speaker 2: there's that you know, in our in our shared, contact of of Chevron, Speaker 2: he says, you know, transformations don't happen in isolation. Speaker 0: That's right. Speaker 0: That's right. Speaker 2: And is is a famous quote of his. Speaker 2: And like you can't read the label from inside the bottle. Speaker 2: Yeah. Speaker 2: And so it is simply the idea of there are so many businesses Speaker 2: I'm a big car guy. Speaker 2: I'm a huge formula one fan to use an a car racing analogy. Speaker 2: It's like everybody's focused on, you know, how many cylinders we're firing on Speaker 2: and how big the engine is.

43:37 Speaker 2: But reality, the only thing that matters is how much power goes Speaker 2: to the wheels. Speaker 2: So I act like a better transmission. Speaker 2: You keep doing what you're doing. Speaker 2: It's not doing more. Speaker 2: It's actually doing less. Speaker 2: We just translate that through kind of tweaking things, moving things a Speaker 2: couple of degrees. Speaker 2: So that we make more progress per unit of measure, you know, energy that Speaker 2: goes in. Speaker 2: And that is how I personally believe is the right way to build a Speaker 2: business like that. Speaker 0: It's fantastic. Speaker 0: Really good. Speaker 0: Awesome. Speaker 0: Are you ready for some rapid fire questions, Tim? Speaker 2: Absolutely. Speaker 2: Shoot. Speaker 0: Alright. Speaker 0: Tim Colise, what is One thing that people misunderstand about you?

44:19 Speaker 2: Most people see me as, like, a die hard capitalist meaning, like, Speaker 2: I only care about money. Speaker 2: And I actually believe that money is a byproduct of being really valuable Speaker 2: in a very specific way to as you know, to a to a specific Speaker 2: audience. Speaker 0: It's really good. Speaker 0: I'll just leave that there. Speaker 0: What's one of your biggest failures or regrets? Speaker 0: Something that we haven't talked about that you'd love to have a do over Speaker 0: with? Speaker 2: I wish Speaker 2: in my early twenties I had hired a therapist. Speaker 0: Okay. Speaker 2: And I mean that because Speaker 2: the idea of, I think I grew up and I still, you know, was Speaker 2: very much in the paradigm of, like, you have to be the smartest person Speaker 2: and the smartest person who can withstand the most torture winds.

45:09 Speaker 0: Mhmm. Speaker 2: And I am now of the belief that if I had a better handle Speaker 2: on my thought process and my, you know, with my thinking, Speaker 2: emotional intelligence, all of those things from an earlier age. Speaker 2: I think I probably would have made certain choices Speaker 2: in different ways or at least treated different situations, in a way that probably Speaker 2: would have been been more optimal. Speaker 0: Got it. Speaker 0: If you could have coffee with any historical figure, whom would you you choose? Speaker 2: That's a great question. Speaker 0: They could still be alive today. Speaker 2: Oh, I'm, historical figure.

45:50 Speaker 2: That's a really good question. Speaker 2: I'm trying to think. Speaker 0: I can revisit. Speaker 2: Yeah. Speaker 2: No. Speaker 2: I'm my my first inclination goes to, like, a business you know, tighten Speaker 2: of some kind. Speaker 2: Yeah. Speaker 2: But I have to say, like, I I I feel like now information is Speaker 2: so readily available probably lesser. Speaker 2: Yeah. Speaker 2: So it'd probably be, you know, a thought leader of Speaker 2: some kind, probably a philosopher or something along along there. Speaker 2: Yeah. Speaker 0: That's good. Speaker 0: Yeah. Speaker 0: If you were given ten million dollars tomorrow, Tim, what would you do with Speaker 0: it? Speaker 0: Not for a business? Speaker 0: I mean, you could use it for your business if you wanted, No strings Speaker 0: attached. Speaker 2: I would take it and hire Speaker 2: mentors that are a couple of steps ahead of me and then build a Speaker 2: content team to help me build the most amazing Speaker 2: differentiated authentically build brand in the market.

46:38 Speaker 0: Love that. Speaker 0: What is one challenge that that may be really you may have just answered Speaker 0: it, but what is one challenge that you're facing in your in your business Speaker 0: right now? Speaker 2: I've always struggled with controlling my Speaker 2: impulse to kind of try new things. Speaker 2: I'm actually right now, like, trying to really be diligent about my Speaker 2: thought process and what I wanna do and how I wanna do it. Speaker 2: Yeah. Speaker 0: Yeah. Speaker 0: That's awesome. Speaker 0: Yeah. Speaker 0: I I know, Sharon constantly talks about we Speaker 0: must do fewer things. Speaker 2: That is that is my challenge right now is to to whittle down and Speaker 2: find the Paretto's law version of where I am right now. Speaker 2: What's the eighty that's the twenty percent delivering the eighty percent.

47:19 Speaker 0: I can totally relate to that way too many things that I've created. Speaker 0: That that take my attention. Speaker 0: In your opinion, what's one of the most important personality traits that someone in Speaker 0: entrepreneurship needs? Speaker 2: Growth mindset. Speaker 2: And grit. Speaker 2: If I can ask if I can use two. Speaker 0: Those are two. Speaker 0: It would be. Speaker 0: That's a great combo. Speaker 2: Yeah. Speaker 2: Believe the future is better than present and making sure that you've got the Speaker 2: personality type to see it through. Speaker 0: That's great. Speaker 0: What is a book or two that you could recommend, Tim? Speaker 2: Oh, right now my favorite book is buyback your time by Dan Martel. Speaker 2: It's a must read. Speaker 2: And then another one that has been hugely influential for me is, Speaker 2: ready fire aim, Speaker 2: by Masterison, especially entrepreneurs, it it is a great book Speaker 2: to, like, how to think about building a business and this idea of it's Speaker 2: not just bigger team more, more, more, it's actually about efficiency and and how Speaker 2: you can win in certain certain memories.

48:17 Speaker 0: Love it. Speaker 0: I just bought a book called indestructible. Speaker 0: I wanna can't wait to dive into it. Speaker 0: It it it is in the same vein as being well, he actually pushes Speaker 0: back against the term focus, but, Speaker 0: eliminating distractions and and, gaining traction that way. Speaker 0: So I'm excited to read that one. Speaker 0: What's one question that I have not asked that you wish I had? Speaker 2: Oh, good question. Speaker 2: Men mentorship is super important, and it's just the one thing that Speaker 2: I think regardless of, like, as I think about any adversity that I've had, Speaker 2: one of the values that I hold, especially with clients Speaker 2: or even with mentors of my own, is I think the a lot Speaker 2: of people misunderstand what the value is of having a mentor.

49:00 Speaker 2: Like, I think a lot of it's focused on knowledge and tactics and insights Speaker 2: and stuff like that. Speaker 2: I think for me, the thing that I would that I highlight most Speaker 2: is a great mentor can lend their confidence in Speaker 2: you and your confidence as well. Speaker 0: That's really good. Speaker 0: I love that. Speaker 2: And I think that is underappreciated because it's actually not about whether Speaker 2: you're right or wrong. Speaker 2: You need to change things. Speaker 2: Like, sometimes it's just Speaker 2: your tank of, like, confidence can run Speaker 2: low. Speaker 2: And, like, I on more than one occasion, it's, like, You just have to Speaker 2: keep going. Speaker 2: I actually believe you're on the right track. Speaker 2: And sometimes that figurative certainty is actually Speaker 2: what manifests the real success.

49:43 Speaker 0: That's really good. Speaker 0: I actually just hired a business coach myself a couple months ago, and he Speaker 0: he refers to himself as the chief energy officer. Speaker 0: He needs he's got a lot of energy and ease, but I can relate Speaker 0: to what you're saying. Speaker 0: Because, you know, some of the business struggles inherently lead to Speaker 0: know, I don't know if it's a lack of it's just lack of confidence, Speaker 0: I guess, or whether or not this thing's gonna work out and just having Speaker 0: that support system there has been fantastic for me. Speaker 0: So couldn't agree more. Speaker 0: Tim, where can our listeners find you online? Speaker 2: Yeah. Speaker 2: Websites tim kelis dot com, t I m c a l Speaker 2: I s e dot com, and then on Instagram, Speaker 2: LinkedIn and Facebook.

50:25 Speaker 2: I'm on all three. Speaker 2: And I've got a great VIP community. Speaker 2: It's free. Speaker 2: With nuggets that I dropped, you know, a couple times a week, based on, Speaker 2: real life examples that I'm working with clients on. Speaker 0: Fantastic. Speaker 0: Well, Tim, I think, this has been it's been fantastic. Speaker 0: I mean, we we've covered a lot. Speaker 0: You I appreciate you walking us through some of your backstory and You know, Speaker 0: I know for me, I pulled out a whole lot about relationships Speaker 0: and the importance of importance of relationships and There Speaker 0: were several other important threads and but, I do appreciate you Speaker 0: spending your time with us. Speaker 0: So thanks a lot to him. Speaker 2: I appreciate you having me. Speaker 2: Thank you so much. Speaker 0: Absolutely. Speaker 0: And to the listener, thank you for spending your most valuable resource with us, Speaker 0: and that is your time.

51:10 Speaker 0: If you would, please like, subscribe, share the show, Speaker 0: and, check us out on adversity to abundance dot com. Speaker 0: That's the number two. Speaker 0: Adversity to abundance dot com. Speaker 0: Thanks, everyone. Speaker 0: Take care. Speaker 1: Thank you for spending your most valuable resource with us. Speaker 1: Your time. Speaker 1: If you like the show, please share it with your friends and fellow podcast Speaker 1: listeners. Speaker 1: One entrepreneur at a time, we can change the world. Speaker 1: See you next