A few short years ago, Geoff Seow was in an 8-year haze. That’s what he calls his drug and alcohol addiction years. Today, he has 3 degrees and runs two businesses. In this episode, he shares lessons from how he transformed his life. In August 2020 he decided to turn his life around.
“ Marijuana cut a lot of ambition and drive out of my life.”
He took action to tap into his ambition and started an Instagram account called Your Daily Purpose. Though he initially started it to keep himself motivated, it reached 3000 followers in 6 months all because he was being authentic and investing the time to truly get to know people. At his job, he realized he was spending more time answering his Instagram DMs than he was doing his actual job.
“Everybody's using social media, so you have to use social media to create quality conversations, but not in the sense of just creating conversations to sell, because people do that all the time. But creating conversations as in creating a network, creating a global network of people that you know from around the world.”
Eventually, he started an apparel company and a life coaching business. In the episode, he talks about how to overcome addiction, when to take the plunge into entrepreneurship, and why you want to be selective about who your clients are.
“Focus to the point where you stop doubting yourself.”
“But when you do decide to change something, It's gonna suck, it's gonna hurt, but you have to be able to embrace it, but not necessarily love it. But understand that suffering for a purpose is how we create meaning in life. It's called striving. “
Adversities Geoff Seow had to overcome:
-- Spent most of his time in “haze” duing his time at university as he suffered from drug addiction
-- Parental bullying
Abundance Geoff Seow created:
-- Grew an Instagram community from 0 to 3000 followers in 6 months
-- Realized his passion for personal development
-- Started 2 businesses
Lessons from Geoff Seow adversities
-- If your why is powerful, you will take the steps you need to take. Your commitment and your purpose go hand in hand.
-- Decide how your job is serving and whether you need it to continue serving you before making a decision to quit it.
Tune in as Geoff Seow and Jamie talk about:
(00:00) From addiction to life coaching
(04:54) The shame of addiction
(07:11) How he realized he’s an entrepreneur
(08:50) 8 years in a haze
(09:24) How to quit drugs and alcohol
(12:27) Why serving others isn’t always helpful
(14:44) Should you quit your job to become an entrepreneur?
(17:29) Quality clients vs. attracting “anyone/everyone”
(21:51) Geof Seow’s typical week
(23:28) Serving millennial men
(25:35) Rapid fire & his biggest regret
(31:33) You don’t have to love change
(34:02) Managing time between his 2 businesses
(34:32) Is life coaching a scam?
(37:08) “Mountains exist to be climbed”
(37:26) Book recommendations
The 50th Law by 50 Cent and Robert Greene
A World Beyond Email by Cal Newport
The Visionary by Geoff Seow (get FREE)
Connect with Geoff Seow:
Follow From Adversity to Abundance Podcast
Follow Labrador Lending
Connect with Jamie
Today we get the opportunity to hear from Jeff CL. Jeff is the founder of Mind, axis life coaching. He's got a really moving story. He had eight years of drug addiction and alcohol addiction that he went through. So he referred to it as a haze, you know, a period that he's not proud of and parts of that. He just doesn't even remember sounds like. But he decided on August 20, 22 that he was burned out, and he decided to take math. Massive Action with his life, and he comes from a world of Academia. He's got three different degrees is very smart guy, very well accomplished, you know, and now he runs a life coaching business as well as an another business that we dive into. So we talked about childhood trauma, we talked about the importance of having purpose and what really drives ambition and, you know, in everyone's life. And we talked about A story and his amazing turnaround and how now he's serving others. Particularly Millennials, that may be struggling with addiction or any other type of life, life, Challenge and hurdle. And we also focus a lot on entrepreneurship and his own business, how he created it, kind of what his business looks like today. And so, he's a very articulate and drops a lot of knowledge. He's, we talk, there's a lot of practical tips in this one. A lot of books here. Recommends, and although it's inspiring for sure, I would say it's more on the Practical side. He's not so much into maybe the meditation side of things. He's more about taking action and creating habits that create real change. There's a lot of value here investors. Have you ever felt frustrated by your loan? Servicer experience challenging communication or the headache of tracking taxes and insurance meet by Phi? Own Servicing Company, founded by investors for investors with an expert team and best-in-class vendors by Phi will partner with you to service your loan from start to exit, visit by Phi, L s.com to see how you can get started today. That's bi fil s.com.
Welcome to the form adversity to abundance podcast. Are you an entrepreneur or aspiring entrepreneur? Then this show is for you. Each week, we bring you in Paxil stories of real people who have overcome painful human adversity to create a life of abundance. You are not alone in your struggle, join us, and you will experience the power of true stories and gain practical Knowledge, from Founders, who have turned poverty into prosperity and weakness into wealth. This podcast will encourage you through your health relationship and financial challenges, so you can become the hero in your quest for freedom. Take ownership of the life, you are destined to live turn your adversity into abundance.
Welcome everybody, to another episode of the form adversity, to abundance podcast. I am your host Jamie Bateman. And I am thrilled today to have our guest with us. Jeff. See, how of Mind access life coaching? Jeff? How are you doing today? The good. Jamie. Thanks for having me. Awesome. So where are you joining us from? Jeff. This is what now, I am traveling through, Asia, and I am joining you from Malaysia. Awesome. So it's a little bit, a little bit later your time then than it is for me. But the listener doesn't really care about that to do they so Jeff? Why don't you tell us a little about who you are today and your business, and what you do, what you're up to these days. So for me one now, I will work as a self-employed life coach. So my main work involves coaching Millennials to create a meaningful life, but also on top of that, I run my own gym way. And one international the coldest Reyes apparel. And these are the main things that I do with my life. So what does dive into that a little bit more? What are you know? What's I know you're traveling now. But what is the typical week look like for you? Normally, if I am back home, it's a usually work from Monday to Saturday and I will take Sunday off. But why now is I am traveling. I want to see different things, different sites and all that. So it's a little bit more sporadic. So I have to be but flexible, especially with Mike adamle and my scheduling my different clients. So, it requires a lot of foresight, I would say, but I am actually quite enjoying the change. Nice. And I know we're going to get into the reason that you're focused on your, on your primary business, the life coaching. So why don't we dive in? What's let us jump into your backstory? I know you have been through some, some real adversity and some real, some real pain that I think can be inspirational and educational as far as how you got through that and the lessons you pulled out of that. So let us jump into your backstory. Sounds good. So it will start a family when I was 17? I started doing drugs. I started smoking a lot of weed and this Cascade and into other things like for example, MDMA and so on and so forth. But the main thing for me was marijuana caught, a lot of ambition and drive out of my life. So, ever since I was a young always kid, really ambitious. Always wanted to serve and provide value in the world, in some way. But I could never figure out how even though it was good at school. I never liked anything in it. So during my time as a drug, I was also an Ersity, I have three degrees which I completed, but I spent most of that time under a haze of basically, just being a drug addict. Now, the main source of my pain, there was basically a couple of things. One, it was a trauma, I had in my childhood not going to go too far into that but just the normal stuff, you know, in terms of like parent or bullying whatever that sort of thing. But more than that it was a nun fulfillment. It was a nun for filming. In terms of who I was. I didn't know who I was as a person and the more that I thought about who I was the more depressed. I could I would become Because I didn't understand what my purpose in this world was. So I went through about eight years and I washed away all the pain and the anger and Sadness by just drinking it away. Smoking it away, storing it away, whatever you want to call it? Now everything changed for me when in my job. So I used to work in clinical research as a project manager and this was at the age of 25 and I realized that the work that I was doing certain time I was liaising with people around the world and you know, on the Surface at work. I was someone that people who come and respect but at home, I might be going home and doing all kinds of things, right? And that made me feel very shameful. He made me feel like I was shady. So when I got a promotion at work, I decided I was going to change everything so my plan was to quit everything at once tackle, early failed. So what I did was, I made a step by step plan to quit first, smoke weed, then other drugs than cigarettes and drinking and so on now about six months, After this, what I did to another six months without to cut a lot of people off and have to go into silence and Retreat into myself. And all I did do in this time was trained. I went to the gym at the end of that year I created something called your daily purpose and it's still an Instagram account like kindly use today. So your daily purpose, grew very quickly from zero to three thousand followers in about six months. I have no idea how I did it to this day. But what happened was when I used to put out content which was quotes and I used to write like my own understanding the quote, Hundreds of people would like it, and then they would message me about it. And they would say, hey man, this quote really helped me feel good today maybe for really causative and a lot of good messages and questions. And I begin to kind of invest more myself into this personal development moves. Then I wasn't my own workplace, like, I would be at work instead of working. I would be trying to create your content or like respond to these people. And I begin to realize that had a school for and talent for it. And I would always been kind of entrepreneur. The first business open, when I was 21, I was a decade in carpentry business. And we closed down after a year, but I have realized that I wanted to take this further. So what I did was, I quit my job and I flew across the country into Melbourne fell straight into a lockdown but that gave me the time to focus on building my current business mind. Access life coaching and that was in the middle of 2021 and I have been going on with that ever since and with this Tracer Peril we launched in April of 2022. Well, that's that there's a lot to unpack there. That's a, that's a no, that's a, no, that's a fascinating story, for sure. Obviously, not just a, it's your true story. It's fascinating. So, talk to me a little bit more about kind of you said, it was about eight years of drugs and alcohol and kind of dive into that a little bit more. I mean, you know, you were just trying to cover up pain and, and I mean, how would you label those? Those years. Hayes. But a haze. Yeah, for many years like even when I look back, I know this is really sad but there are many years of my life, 18, 19, 20 21, I have no idea what I did those years well now was it and you would say I know you said you had to get out of that you kind of created some separation. From some people that may have been probably a negative influence on. You kind of thing talk to us about and I you said you created a plan that very Step-by-step plan that was well organized and talk a little bit more about kind of your approach to get out of that Haze. So for me, something I realized was that what happens book that I had found in my bookshelf? I bought it a couple of years ago but I never read it and all of a sudden it popped out to me. So I started reading it and for anyone that's listening and if you're struggling with drug addiction, read this book. It's called the 50th law by Robert Greene and 50 cents. Until this point in time, I never realized that being sober was a requirement to achieve things in life. I thought I could always take drug addiction to alcohol with me and still go to just go to the sky until I found out. Out the 50 Cent himself even though he used to deal drugs, and he's like, you know who he is today. He doesn't drink alcohol. He fills up his alcohol bottles with water and pretends like, he's drunk, so he can learn from people that's fascinating. And when I read this, I realized that. Well, okay, something needs to change in my life. That was real Awakening. So then I created this plan of basically quitting Everything at Once, didn't work out. And I realize that if you have been in trench for this long, you need to give Self time to readapt. So my background is the Neuroscience human biology biotech. So in Neuroscience, our brain is wired, a certain. When we do something so many times, it's stuck in stone. So to unwind that have to change things slowly, but gradually so by replacing one, bad habit. For example, smoking weed, everyday items. They'd be going to the gym every day. It wasn't the same but it was enough to make me move away from that path. That have goals, even a small gold makes a huge difference once again, The muscle wanted to gain some Fitness. That's enough to push you away towards a better path. That's really good. Now would you say that anyone who is dealing with drug addiction or alcohol? Addiction should take that same approach and you kind of hinted at that but what would you say to someone who maybe is addicted to drugs right now? And they think they can quit cold turkey. Ask yourself, why do you want to quit? Because if your why, for quitting isn't strong enough, it doesn't matter what you do, you go back to it. So if you're, why isn't for example for yourself, your family or future, or you just want to quit, so you can see what it's like, why has to be powerful because then you will make the steps required? Yeah, that's a really good answer. That's a That's very good. I mean, I think how it ends up being a little bit different for everyone, whether it's whether we're talking about, you know, getting off of drugs or anything else, you know, because everyone's journey is little bit different. But I do think understanding your, why you have hit on a couple of key things that are, that are key, right? His one is understanding yourself understanding who you are, but then also understanding your why, and your purpose, and your ambition. And you also hit on something else. That's been a common theme in our show, which is at some points even though you took individual steps to make yourself healthier and you know, focused on yourself at some point, you focus on others, right? And so your purpose and your value and your ambition and then this these are real. I don't want to put words in your mouth but a lot of our guests have said that's what really helped them. Get out of this difficult time and this pain and overcome addiction. And different struggles is focus on serving. Others, focus on adding value to others. If so, can you, can you speak to that a little bit more? With that one, I would kind of disagree with it. Okay. And there's a reason for this. So there's something called Maslow's hierarchy. Are you familiar with it? Sure? Yes. Yep. Absolutely hierarchy of needs. Exactly. So with the hierarchy of needs there are four bottom needs and for top needs. So the for bottom needs, include your safety and your physiological safety, right? So, for example, food water, and home, and then on top of that, comes your love and belonging and your social needs. Now, if these four Are not operating and you jump all the way to the top. So when we talk about serving other people, we're talking about something called self actualization because self-actualization is your awareness. In this reality of who you are, that you have a purpose that you need to find and in doing so you want to create value for other people and that's the top of the pyramid, Transcendence. Now if you're struggling with something and you go all the way to try and help other people without helping yourself. First you relapse, go back here, over again. Yeah. Now I am gonna say that, Yeah, absolutely I would say and I would agree with that. It's I think it's there's an order to it for sure and there's a progression, you know? But I do think at some point the focus becomes, I am not saying you never, you never focus on yourself. You stop focusing on yourself and your own well-being your own health, but it does seem that eventually focusing on others and adding value to others and serving others only adds to that element of purpose and An ambition, would you agree with that? Nice. So tell us a little bit more about from your personal side of things, how? I mean, you have your two businesses now. But before we get to specifics about the businesses, how did you, I mean, how did you define? How did you decide that? That's the way that you wanted to serve others through your businesses. How do you pick those two types of businesses? It's in the same post is that you were mentioning just a few seconds ago? It's about serving other people with value. So in terms of my coaching, as I mentioned with your daily purpose, Instagram that made me realize that I could be a positive influence of people and until that point in my life, I never thought that I could be. I thought I was also detriment, so I wanted to do a business that could really help other people come out of whatever Funk they were Russian anxiety. And that's why I chose life coaching because it really spoke to me when I got certified and I did all my training. I realize that this is what I want to do. I love working with people. The second Estrellas apparel was similar. Whoa, It's All About embracing masculinity it's what helping men ReDiscover themselves and especially men go to the gym because that's what brought me out my heart s***. So basically everything I do right now Jamie is based upon my own experience and also how I always wanted to provide value to other people. But I just never knew how that's really good. Now talk to us about the business itself and I know you said you were well respected in your career before you jumped into your business and talk to us about that transition for the entrepreneur out there or The aspiring entrepreneur whose maybe has a job and maybe they're thinking about starting a business. Would you say you should approach it in a step-by-step manner like you did with your getting out of your diction and moving into your business or you should you just jump in with two feet? Or how should that transition look? Depends on how you are and handling risk. So, for example, if you categorically struggle with risk, then dip your feet in the water and take slow steps. But if you enjoy a risk and love running by the seat of your pants, and by all means dive straight. And but if you already have a job, and if your job is serving you in terms of helping, you earn money to fund your business, then by all means, working your job into your business is going well, but if your job is sucking away your energy time and your ability to actually make your business prospers, but then, perhaps it might be a good idea to re-evaluate if your job is serving you, or if you're serving your job and then you can decide if working for your business full time, is something that you should pursue, that's really good. That's a well-articulated way of saying, it depends, which I think is, is just the truth. I mean, you know, it doesn't always sell as well as, you know, the one that the one-size-fits-all answer. But the fact is, everyone's situation is different, and you have got to consider again who you are, who you want to serve, what your Cesare and, and approach it from that angle. So, now, tell me Tell The Listener a little bit more about kind of just starting your business how that went not so much, the services you provide, but just the business itself to you, is it just you? Do you have a team or you know, what was the process like in kind of creating your business, your life coaching business and how it looks the progression from then to how it looks today? So, starting a business, one of the most fun things you can do. It's so enjoyable because you create a new create, you're the master of it. So, for when I first started coaching, because I have spent so long working in Academia, my brain was very wide to doing things in a very strategic. Efficient way coaching is not like that, by the way coaching is strategic, but when you're working with people, you also have to consider a bunch of other variables. So, for me, it was a very big transition. You could say, so at the very beginning, I had no idea what to do. So I finished my training got certified, But I had started a business before, so I did all the things that they normally tell it to do, get your website up, get your social media, all this and that all the stuff that they tell you to do. It didn't help me. Land a single client. I will work so hard on my website so hard on my social media made content for weeks, nothing happened. I was starting to freak out until I realized that business in the modern day and how it's always been his business is about peopled. So you have to be very clear upon whom you serve, why? You serve them and how you help them? And if you're not and if it is Having clients from everywhere, then it's not going to help you actually. Define your process of what your business is helping someone achieve it, because this has to help someone do something, or create something with their lives. Yeah. And by getting these foundations clear and finding a North star of what you want yourself and your discs, look like it becomes a lot easier to redefine everything else to know what exactly you're targeting. Yeah that makes a lot of sense. You have made a big decision and therefore kind of you know slightly smaller decisions kind of fall into place. Because you have already crossed off other things and also I think and I have come across this even as and things as simple as defining the listener of our podcast, right? It's you know if you can really narrow that down and understand who you're speaking to you're going to be if you have a podcast that speaks to everyone you're really speaking to no one and yeah you know, so I can say in my journey and this with this podcast I have better defined since we started it who I am actually speaking to the Entrepreneur, aspiring entrepreneur. And we have got it at kind of spelled out, privately, as far as, you know, agent gender and that type thing. But it really helps you speak to that individual as well. And I think you end up getting a more quality client and quality follower. Whereas, if you're just out there, you know, life coaching. Anybody who's willing to listen to you? You're probably not going to be real successful. So now, what do you're so? So you're saying basically Luckily will you were able to better Define who you're trying to serve and then how did your business grow from there? So the business grew once I started to do that and I started to actually talk to people. See in the Old School of Business technology, mushrooms business, what was it? Six seven years ago. Wouldn't add up and so good. You get clients, it just happens. But today, there is a lot of competition and everyone is using social media. So you have to use social media to create quality conversations, but not in the sense of just creating conversations to sell. Because people do that all the time. Sure, creating conversations as in creating a network, creating a Global Network of people that, you know, some around the world and I have invested majority of my time for the last two years, building up, my network of people all around the globe so that if there's ever a time that someone needs something, for me, I can help them and likewise Fair. Well, sounds like you are focused on actually adding value, not just selling something, and the other thing I wanted to come to mind, is social media. People, nowadays kind of forget that first word is social and that means interacting, right? That means with people All right, so I love that you're using the technology that's out there in the platforms that are out there that everyone most people are on right. But you're using that in a targeted way and sounds like trying to build actual relationships, expand your network add value where you can and then eventually that value comes back to you. So what does for your coaching business? What is say, you're not traveling. What is the typical week? Look like just, you know, as far as working with clients. So normally every single day, I have an availability Zone that would go from 9 AM to about 7 PM and people would just booked into my calendar. So, usually on a normal day, I would have three to four appointments, whether its clients or talking to someone, or having a networking, called, whatever it is always talking to someone every day and this is every single day or when I am not doing calls is what my most important work happens because you see a lot of the time we focused so heavily upon clients, and we focused so heavily upon I am going to make more money from a client I look at it the other way around because the time that you don't have clients, you can focus heavily on the Deep work. How are you going to include a business or content even to create what are the structures and systems? Are you going to do to support other people? How are you going to create different Ventures? Are you happy with where you are, going to be considering all of that? And the downtime between appointments is usually, when I am at my business, my brain is always looking at a frantic Pace. Let us go to their, I have read the Cal Newport book, deep work and then there's another one. He wrote about a world. A world Beyond email or something like that, but and then there's a third book I read which is about scheduling structured thinking time, which I haven't fully implemented but it really gets to the point of what you're talking about which is respecting that time and blocking off that time to create space for yourself for that strategic and deep thinking. So now what's the kind of for your Life coaching business? What does the typical? Your typical client? Look like you mentioned, mostly Millennial men. Is that. Is that true? It's a little was none, sometimes. Okay, okay, gotcha. So, what's you know what type of issues are they potentially dealing with or how have you found that you have been able to serve people in that business? Ironically every single client that I have had has wanted to become an entrepreneur. Okay, which makes me think I should probably a niche down even more because one of my clients have either been a job of being without a job and had just been stuck, and they hate where they are. So they all have an idea, they will have an idea that they want to do something that they're passionate about, but they just don't believe they can get there. So here's what we do. We unpack everything we can very clear on their Vision. What is it exactly you want from Lush? So clearly that, you know, okay, this is what I am going for and not going to change their mind, that's what I want. Yeah. Now the next thing we do is we look at all the obstacles. Equals self belief is one but there's many more. It's true. Warmer, you know, there's confidence there's not an understanding of the day. Good enough, imposter syndrome, it's endless a we dive through all of this at, once it's all out of the way, and he can't talk to be all out of the way, but majority of its out of the way, we take everything we have learned ever fallen into a strategy and the strategy works like this. We go all the way into the future, about two to three years. Any more than that it's kind of bit difficult because, you know, things change and reverse engineer. The whole process to daily actionable steps. And similarly to how before you were talking about scheduling time of yourself, what I do with my clients, I show them exactly how to turn their big goals and their Vision into daily actions that you scheduled for yourself to work on so that you actually make progress every single day. It's really good. Yeah, James Clear is coming to mind as far as habits and that kind of thing. So and you know, they're both critical as you need your goals. You need to understand what your North Star is, where you're actually headed, but the reality is you're not Going to get there. If you don't have daily habits like you're talking about, so I love it. So I have got a few questions for you here. What's one of your biggest failures or regrets? Or something that you'd like to have a do-over with actually? This is funny. I was talking about it to a good friend yesterday, one of my biggest regrets was not becoming a doctor, like I had spent so much of my time aiming to be a doctor, but here's the Cycle. I used to always do right, every time I had the medical exam, I would always get drunk or stoned the night before every single time and I did the medical exam three times, but I didn't necessarily study super hard either. I study for about a month beforehand. But always sabotage myself and this, when I was much younger and tell me who, why do you think there was? I mean, it wasn't just out of boredom because you needed something to do that night, right? Was fear that I was going to make it anyway. So I had an excuse, got it, he did that three separate times. You said three isn't Over. I mean you're going to go back and try that path or are now, I won't be doing it because when I worked in clinical research, my job was to work with the top specialists around the world and important. And I used to always look at them and put them in a protest because I was like, wow, this is like, my dream when I used to work with all these Specialists, like the kidney, the heart, whatever it is, and I realize that it's not what I thought it was all the time. I thought of it as a glorified role, you know, you could help other people. But when I see these Specialists, they were caught. When they were 12 16 hour days of hospital, and they're struggling in their own personal lives. Very yeah. Well, I do believe everything happens for a reason and, you know, so I am I do believe your path is going to work out the way it should. And the other thing that you mentioned is the specialization, I mean that's something with our least with our medical system is unfortunately there just aren't enough, this is my opinion, but aren't enough kind of holistic and you know medical professionals. Who approached everything together, meaning Mind, Body Soul, you know, however you want to frame it but everything's compartmented and those Specialists. Don't often talk to each other. So that's a huge issue in the US for sure. So if you could go back and give your 18 year old self some advice, what would it be? Don't do drugs. Yeah, it's I don't mean to laugh is just that's yeah. That's you got that one TWP. I have thought about it. Yeah, if you were given ten million dollars tomorrow, what would you do with it? All right, this is a good one. What I would do is I would give all my family, like my immediate family, 1 million dollars, go do whatever you want, that's your fortune, you can create for the remaining six million. What I would do is I would invest 5 million of that and then I will keep five hundred thousand dollars for myself to go and travel or spend or buy some investment, whatever it is and for the remaining five hundred thousand dollars. I give it to three Charities of Choice. Wow. And for the listener out there, I did not prepare Jeff for that question. Yeah, apparently, if you had to write one book this year, what would it be about? It would be the story of how you can achieve things in your life, if you really just focus on what you want. And I know that may sound cliche, but Focus to the point of where you stop doubting yourself. Focus to only do what you do and even if you make it or you don't make it at least you focus it accurate and you learned. I love it. That's really good. Speaking of your business, either one of your businesses, what's 11 issue or challenge that you're dealing with right now, What now if my clothing brand is a bit of an issue with our supplier. So we're going back and forth, and they discontinue some of the line. So, actually today, I just finished producing some of our new lines, which is going to be some new gym, where single lips and tank tops. So that's a whole process because we're going to do photography and all this kind of thing, but it's all part of the fun. Yeah, there's always, I mean that's what business Small Business and Entrepreneurship is, is solving problems, right? There's always a new problem to address. So yeah, if you're getting into the entrepreneurial world and thinking that it's all smooth sailing, it's not. That's why you need a life coach, right? What's a, a common myth, about your field of expertise? Hello, Miss. is a loss, coaches are perfect. And this is something I thought I had to be at the beginning as well because you see guys like Tony Robbins and the Ingress EOC whatnot, and they portray this image of perfection, you know? Like some kind of like a guru and at the very beginning. I modeled my content in that sense of like, oh, I am going to teach you guys all these things because I have integrated, and I realized that, no, one cares about that the misconception, is that life coaches are people too. We have our own challenges and struggles, and I find that the more that I About what I have been through, more people seem to care about what I do. It's really good. That mean that's really what this podcast is all about is just being authentic. And genuine about, we all have problems, we all struggle, we all have shortcomings and if we can own that I think we can have a more honest conversation with everyone and with those going through similar challenges. So I love it. And I do think the world craves especially right now authenticity and You know, people have kind of the media. We don't know who to trust, but if you can find someone who, who is authentic and honest and vulnerable, I think you create that, that genuine relationship that, that you're speaking to. So, that's awesome. What's in your opinion? One of the most important personality traits some that's required of someone to be successful in your industry. Authenticity love. It's got to be real. Absolutely. Now what's one thing in your field of expertise that maybe you see (differently) than most people? But it's something that's you know, a lot of people in your ex in your industry, disagree with you on It's my Approach towards change. So a lot of the content that I put out is very different to the personal development content about change where it's like, oh, you can do these micro steps so you can meditate to feel better. My content is about real actionable, steps to change. Change is hard guys, you change was easy. Why would you change? So the whole point of change is to recognize it's hard but Embrace that Journey embrace it because suffering is equal to pleasure. But if you only have Pleasure, then by Nature, you can't have changed because you go to remain the same spot and that your comfort zone. But when you do decide to change something, it's gonna suck, it's going to hurt. But you have to be able to embrace it, but not necessarily love it. But understand that suffering from a purpose is how we create meeting at life is called striving. And when you strive for something, you create a good meaningful life, it may not be easy, but you won't be regretting it. Love it. I am going to replay that part for my are teenagers. This isn't on my list here. But who do you look up to in your own industry? Who do you follow? You know, for Content yourself. Mark Manson. Okay, yeah, I know who he is. I love his book. De Sade. A lot of, you know, the name. Yeah, I love is content. I love stuff puts up because it's in-depth. It's real. Like, it's not like a, the flowery kind of like, you have to meditate and breath work, and all this kind of stuff. It's just like, okay, s***'s bad, what are we going to do about it? That's where I love it. Yeah, it's awesome. Subtle art of not giving an F something like that, right? So if you were is you had to try an occupation that's different from your current business, what would it be? I would be. An entrepreneurial still, but I would be a full-time content creator. Because I love the coach, but the second thing I love to do the most is created artwork and rights, so I do a. So you guys have a look me up on social media or whatever it is, for a, my coaching or my gym work, I create all the graphics and all the copy. I love to write and I love to create artwork. Love it. Now, how much time are you spending? Kind of on each of the two businesses? Are you spending 60 percent of your time on the coaching business, or how does that look? So, imagine waiver and takes about ten percent of my time, right now. It's taking a little bit more because I have to do the new line. So I mentioned, but my coaching takes up about 90% of my time, because clients content creation, and my newsletter, my newsletter takes a good amount of time to prepare because I have to research and write it. And make it flow. Now, tell me a more little bit more about the qualifications to become a life coach, because I am sure there are people out there who say, you know, it's not real or just some guy on the Internet calls, himself a life coach speak to why you're qualified to be a life coach. What? So there are different qualifications in life. First qualification is a paper qualification. I got that. So before I became a coach, I know that the coaching industry is unregulated. So there are many coaches out there who can say I am a coach, and they don't know anything. I don't want to be that person. So I went and got myself certified in life coaching sociology and neuro linguistic programming plus y Academia back, well, three degrees. So I was, I am okay and that qualification area, but the second area is like qualification. If you haven't been through any hardship or pain in your life, how could you help someone else do the same? If you're lying to them, you have to relate to other people's problems to help them in the first place. And I think that those two are the main criteria to be a life coach. And if someone doesn't have that should be Earning if they are correct to be your coach. That's a I am glad I asked that question. That's, it's really good. It's a really good response. I mean, you have not only been you an entrepreneur, so you can give advice to entrepreneurs on how to create a business and how to add value to others, you know, and to gain clients and all the Tactical parts of opening a business and running a business, but you have also been through eight years of a haze and then set up a plan to overcome that adversity. I know we kind of gloss over that. Like, it's no big deal. Love eight years. But I mean, that obviously, there was a lot of pain and, you know, pain from prior to that time. And during that time, that you went through and a lot of struggles and that absolutely, I couldn't agree more that. Absolutely qualifies you to speak to certainly that type of adversity. And also, you know, you pulled out many lessons from that type of that diversity, that you have been through. So that makes a ton of sense. You have got first-hand experience with overcoming adversity, getting to abundance. And like one thing I say on this shows, everyone's adversity is different. Everyone's abundance is different. It's not a one-size-fits-all approach, but we all are guaranteed to face adversity. And, and I love the fact that you took a very strategic and intentional approach, and pragmatic approach to overcoming your adversity. And, and now you're out there, adding value, being a positive influence in the world. So I love it. Anything you want to add to that? That's what I want to say. That was amazingly. Well said, oh, it made me think of one thing while you were speaking. It is that mountains existed declined? The whole reason they were Heights is that we have to scale them. And if you only stay a say in the bottom of the mountain, you're never going to see the true view from the top. That's, that's awesome. It's really good. I know we mentioned a couple of different books. What's another book that you'd recommend for my audience Master? We love all the green. This is one of my absolute favorite books. Okay? Okay, I have heard of it, can you speak to it a little bit more? So Mastery talks about the process of becoming very good at one specific thing in your life and in today's world is all about short-term gratification so bored. You can watch a tick tock or what your Instagram real Mastery, reverses that Concept in your mind. It helps you to see how our ancestors lives help. For example, if you wanted to be a blacksmith, you have to train for 10 years every single day, to have the skill to be cold. Master blacksmith 10,000 hour rule, yeah, now in the modern day it's not so simple because there are so many distractions and so many different Pathways but to those that love something and want to do it. It's not always going to be easy to reach the top straight away, but if you keep working and you keep trying, and you actually passionately love what you do, you're going to get there because you go to keep getting better and better. Absolutely, yeah. I was like, I just was listening to another podcast the other day about most of people who have gotten to me. Millionaire or even, you know, the next level not billionaire. But I guess seven, eight figures, eight figure net worth for the most part. Those people have drilled down into one. One thing that one Niche that they focused on over and over got very good at that as opposed to diversifying into too many things, you know. And so that's, I think it's absolutely right. You have got to put in the time and into one Niche and add value in that one area and then eventually Lee comes back to you, so I love it. Anything else you want to add before we wrap up here? No, I think I am all good. Awesome, Jeff. So, where can our listeners find you online? So you guys can follow me on Instagram, Tick-Tock, Facebook, LinkedIn or my website. I have weekly news. So I have a fortnightly newsletter recently changed that because I wanted to put more quality in the fortnightly newsletter, and I also have a free book. You guys can download. That's awesome. Woods. What's the title of the book? So the books called the vision of you love it. What it is. It's a guide. So part of it is a book that you can read through the understand your situation and the other half is an actual guide that you can use and deconstruct where you're at and where you want to be and it gives you all the steps. Fantastic. Well Jeff, I really appreciate you taking the time. I know you're traveling, you have got plenty of other things you need to be doing. So we really do appreciate you taking your time to speak to us. And I know that our listeners are going to get a ton of value from this. So thanks a lot. Jeff. Appreciate you having me, Jeremy. It's been a pleasure. Absolutely into our listener out there. 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