Getting Fired from the NHL to Helping People Own Their Different with Founder Justin Roethlingshoefer

Speaker 1

00:00

 This episode is sponsored by the Integrity income fund which is managed by yours truly and Mighty Med. Labrador lending, the Integrity income fund is for accredited investors. It aims to pay an eight percent preferred return and an 8.5% preferred return for early investors. It aims to pay out monthly distributions. There's a 25 thousand dollar minimum and only a one-year lockup. If you are an accredited investor and you're looking to get away from Wall Street, letting looking to beat inflation and looking for an asset class that is backed by hard physical real estate. Then look no further than the Integrity income fund. Check it out at Labrador lending.com.

Speaker 2

00:49

 Wow this episode you're going to love it's different from most of ours so far. I sat down with Justin ruffling. Chauffeur. And got a chance to talk to him, Justin is the founder of own it, a company that's focused on individual wellness and more than that. But I won't do it any justice. So you will have to listen to for his definition of what their company does. But Justin was working with NHL players and working for several different NHL teams and was I guess. Can tired of the way that players were being treated like Commodities and becoming addicted to drugs and things like that. And so he stood up for what was right? And was fired from his job and in 2019 2020 started his new Venture. There's a whole 30 for 30 episodes about the about this story. So you can check that out as well. But just in this episode is phenomenal. There's so many takeaways and Unfortunately, I am not going to be able to cover them all here in this intro, but his passion for solving people's health problems and getting people to tie into their own purpose and their inner and outer energy, so to speak and just live life with purpose. So that those people that he affects can then serve others. It's a fascinating, fascinating conversation. We have definitely stick around till the end. He shares two. Key pieces of information at the very end that are phenomenal. Takeaways very tactical. I highly recommend that you listen to this episode, please like And subscribe our podcast. Please share it with your friends. This really means a lot. If you can give us some support here and I also recommend you reach out to Justin and check out his, his company owned it. Coaching.com is where you can find them. Thanks everyone take care.

Speaker 1

03:02

 Inspiring stories of real people. Overcoming incredible odds to live life. To the fullest. We are all guaranteed to face. Hardships, how will we handle the adversity? Join us to be moved by every day, people who have turned poverty into prosperity and weakness into wealth Be Inspired as these relatable Heroes, get vulnerable and former counterintelligence investigator Jamie Bateman puts his interviewing skills to the test. Restore your faith in humanity as you experience. True Cinderella stories of average people turning surreal struggle and deep despair into booming, businesses and financial Fortune. Take ownership of the life. You are destined to live and turn your adversity into abundance. Welcome everybody to another episode of the form adversity, to abundance.

Speaker 2

03:54

 Podcast. I am your host Jimmy Bateman, and I am thrilled today to have on a special guest with us. Justin rosling, chauffeur Justin, how you do Danny Jimmy, how are you? I am okay, depending on how I did with your last name, you nailed it. You know that, you know what I always say is long as somebody gives it a go and takes a whirl at it. It's always outstanding. You nailed it. So, Perfect props for meeting in awesome. I appreciate that. All right, well, I guess we can log off, then it's a wrap. So, all kidding. Aside, I am super pumped to have you on the show. I am really excited. I am glad you took some time for us today. So, for little bit of context for the audience, I got to meet you at a mastermind event in Scottsdale where you came and spoke to our group, and I was not ready for the impact that it would that you would make and in a positive way. So yeah, for the audience out there, who are you and what are you up to today? Yeah, so I will start with my name is Justin Malcolm chauffeur. And I am an energetic leader, who empowers and enables the optimization of our Earthly vessels, to realize our god-given purpose and an Explorer in exploring that deeper each and every single one of us has a calling each and every one of us has something that we were meant to be world-class at. And the only way in which were able to bring that to fruition, the only way that we're able to make that happen in this world, is through our bodies that we know only exist for a certain period of time while that we are here on this Earth and by being able to optimize them by being able to lean into what we need, ultimately allows us to. Real is real realize that Purpose and the potential that exists there and fully exhaust that. And so that is my mission. That's our company's Mission and something that we have been leaning into as a company for about two years. But something that I have been doing with some of the best athletes in the world, for the last 15, got it. And I think I failed to mention your company, which is owned it, and you are the founder. CEO as well. No, that's somebody who's far more business and client that I am got it. Okay, so honest I have the best job in the world because I get to go and speak on it and really lean in and be the Evangelist. Whereas somebody else gets a deal with all the business stuff they have to do the work got it. So what is just briefly? For we jump into your backstory what is own it and what services do you provide? Yes, it's on it. What we have been able to do is look at true Health optimization and I always ask people if I could interview your body and it could tell me exactly what it needed, and we could also make that provide it for it so it could serve you in the best way. Possible would that be of interest? And people are always like, oh yeah, how do you do that? Is that right possible? And the answer, Yes. And the uniqueness of this is that our bodies are all different each and every single one of us has a different cellular makeup, a different genetic makeup or different. It's had to adapt to things with us far in our life differently because of what we have exposed to thus having different cellular dysfunctions different adjustments and adaptations that are ultimately — back from realizing the potential that we exist there. And so for us in our company what we do is we do something or DNA and Epi genetic testing looking at different biomarkers in a hormone panel and taking each individual and identifying their path as to what restoration looks like for them, and we create a team around that person so that team might be a nutritionist and an epidemiologist. That might that person might be a mindset specialist and a strength conditioning coach, all of, which can now get really personalized on their Journey so that they can take the steps necessary to realize those changes and to identify the tools that need to come into play. So some people might go with ozone therapy, some people might get IV Therapy, some people might have certain customized supplementation, protocols, others might have different Red light, and exercise modalities that we put into place. Some of them might have all of the above. And so we slow ly work. Somebody into what was Jake, what that journey is, but you have a team of people around you to hold your hand on that journey. And so it doesn't become overwhelming because we know that not all tools are great for all people all the time and there's a certain season, a certain stage of certain cycle that we go through. We're actually will get will help us in. Name in a map in a large way but there's a base Foundation of habits that face Foundation of principles from the food we eat to the way we hydrate to the way we sleep, to the way we supplement, to the way to the environment, in which we live in that impacts us at the cellular level. And so, there's so many companies out there just talking to laughter process after protocol, that really has nothing to do with what we need. But because it's sexy because it's new Flashy is the new toy, we all of a sudden bite on it, but it's not actually getting to the root cause of what's going on. And that's what we are all about. Is making sure we can get foundationally down to the base cause of what's happening with each one of our clients so that we can create Behavior change to create optimized lives. Got it? Yeah. There's a whole lot to unpack there and like I said, I was, I was totally moved by your presentation. Like I said it was it like I told you before it was more than just a presentation. But that are at our Mastermind event and it's very obvious and just being exposed to you that for even a few minutes that there's more to this than just. Here's some you know here's some DNA test and then here's a one-size-fits-all program for you. It's obvious that you bring a certain level of passion and kind of big picture perspective to the how of the tying this in, you know, Tying how into each client that you work with. I was extremely moved and just it's you can tell that you're just you bring a level of passion and energy and effort and meaning and purpose to what you do. So I am excited to dive in here. So as you know from adversity to abundance is the name of the podcast. The whole point of the show is to inspire people and to encourage people and draw out some lessons that you have I have learned just in through some adversity that you have been through and hopefully take away something Tactical for The Listener from your story that they can apply. And because we all know that everyone has some adversity, that they go through, it looks different for just like your, your programs for, for everyone, look different for each individual. Everyone's story is different with regard to adversity, and abundance, and we don't pretend that we snap our fingers and All of a sudden were magically in abundance, we have no more problems but you can take ownership, you know, that was a softball for you own it, you can take ownership of your life and your problems and deal with them head on and get to a level of abundance that you wouldn't have otherwise gotten to. So again geared towards entrepreneurs and investors, but let us dive into your backstory. And talk about some of the adversity that you have been through. Where would you like to start off? Yes, I think for me I always start with my story when I was 12 years old. I was playing with 16 17 year old. I was born in Canada, hockey player. So obviously I was playing with guys that were much older than I was and as I went to that first year playing with kids, that were 45 years older than me, it was the first time that I was like, oh my gosh, like I don't stand out as much as I Usually do and my dad said to me, he said how it will get you noticed, but consistency will get you paid. And for me, that started this like, oh, wow, that's really cool. How do I become the most consistent version of myself? How do I, how do I get into that? And so, I took everything that I could control my sleep, eating my training, all of these components. And I was, I was the kid, 13, 14 years, old reading medical journals reading every study that I could get my hands on in. Relation to those things. I need the glycemic index inside and out. I knew my resting heart rate, every single night because I would wear a heart rate monitor sleep. I wrote up War brainwave monitor to understand my brain waves in the sieve. It Delta Theta, beta waves that I was getting into it night. I knew my blood Ox head of pulse oximeter on, so I could do my blood oxygen levels. All of the things that ultimately drove me to understand how I could optimize performance and how I showed up. They and day out and at lead to my educational career, that's my playing career and them to the US on a hockey scholarship, got an undergraduate degree in exercise science and then in nutrition from there, that's my Master's Degree. And then into my postgraduate research in heart, rate, variability, sleep, and Recovery science. And in doing that, it was something that I knew that I had to leave. It was something that I knew I wanted that to be like my focus point in my career. The unique point was we start to be able to realize that they could predict what was going on inside our bodies. So it was a professor. I started work with a lot of doctors. I started around searching my postgraduate research that serves to look at biomarkers blood markers. Epigenetics genetic slicing that. We could actually take a look at things that were happening in. In our bodies things that were being passed down from generation to generation, and our genes could actually predict certain things that we would ultimately experience in our life. Or example, there is a gene that if we have that mutation MTHFR and can't actually absorb anything, or we can actually absorb folate and can't utilize it in the correct way. And if we take in too much ruffle late, we can't actually process it. It's going to show up in a homocysteine. Toxic level, which can be again, show up and say in extreme fatigue. Show up in chronic headaches, show up in mood and disorders and all of these types of things. And so we set up a think about this, we're like, oh my goodness. This is, this is crazy and because a lot of people have this genetic mutation, we now take a look at what we feed our kids. If you start to look at and you can go and look at like your cereals, they're all fortified with folic. And now they all have a genetic mutation are going to have these toxic levels of homocysteine running around in our body because we're constantly plugging not just with sugary cereals, but also that this fully fortified cereal that now is creating this ADHD type of feeling. And now I am pumping them full of ADHD medication. And you're now giving them something that they actually don't have simply because they just had a genetic mutation service. And so, these are the types of things that we could start to predict another one. Now, we can start to get after and start to look at and this is kind of this comes back to my story a little bit. Here is there's another genetic mutation age, see why that if you are positive for this it has a propensity tendency for addiction goes up by 400 times. And so for a lot of people who are perfectionists or a lot of people who have this genetic mutation, they Come heavily addicted to things and addiction is not something. And for me, I am happy to sit here on this podcast and say, I am an addict. I was addicted to education. I was indicted hockey, I was leaving work. Yeah, a lot of people can probably understand that so just ships, right? Because the reason that you're proposing, see for addiction goes up by 400 x is simply because you don't produce dopamine at the same level that somebody else that doesn't have that genetic mutation. And so the only way that you get this hit and the way that you feel normal again is like doing something that releases that stimulus. So it could be video games. It could be racing cars. It could be jumping out of airplanes. Like, that is the addictive gene comes into play, so going into my story. Yeah. So, just, here's what when was this approximately that you were kind of discovering all this. That this particular size, 24 years old, It's okay, really? When I started to take everything that I had learned through my, I have retired at this point, from Hakeem is deep into the coaching component and had taken everything from my education, taking everything from. I am asking to be taken everything. From the research, I have done to myself, they can everything for my coaching in my graduate ship. I would put to work at the University who went deep in the NCAA tournament. Really applying a lot of these tools and tactics. It's from HRT, covered modalities looking at blood work. Now, we're getting into the genetic mutations, don't trust the reason, I asked sorry real quick, is that I actually did study Kinesiology and it was pretty into fitness, you know, believe it or not. And was an athlete myself and it's amazing to me, you know, certainly some of the fundamentals are obviously still there. Nothing, the principles don't change, but it's amazing to me the advancements that have I have been made since I was 24, put it that way and the funny thing is even as I was looking at this, and I was doing like remember I am doing almost like my own education outside of the education that I was getting right. Right. Sure. And the funny thing was is I almost started start to feel like class and the education was like I don't want to waste of time but it was almost like so basic. I was like, this doesn't make sense with what we're actually seeing in real life. It doesn't make sense with what I am Dancing with the people, I am working with that they acid has been working with the clients. I am working with this research I am doing. Like, it doesn't make sense. And why are we just addressing everything with pills and Anatomy rather than real solutions at the cellular level? Which is where everything happens that I couldn't wrap my head around it. And so, as I went and started to continue this work, started to realize So that you could start to predict what was going on. And so now, this is let us fast-forward, seven years. And I am now in now, in the NHL, I am working with my third NHL club. And at this point, I have taken 10 guys to rehab for opiate and alcohol addiction. Wow, so not rehabbing your ankle from a Sprinkle. This is drug addiction. This is real. This is real life. Altering things. Wow and Deep down inside. I am like, there's something that used to be changed and I started a cab for NHL guys down in Florida, and we go through exactly what really the only protocol is not where we do. DNA epigenetic cellular micronutrient, testing gut biome, paneling understand really what's going on inside each player and then give personalized solutions from Custom supplementation formulas to different nutritional needs to two different custom meal plan supplementation. All of these things that we can do to help optimize recovery and really kind of lean into new pain management for some of these guys that are coming out of surgery's coming out of sports injury rehab. Now that we have I was talking about, right? And then how do we increase recovery Tendencies? And guys loved it. It grew from seven players. When I started to succeed 7 in the span of three years. And at this point, Were still, you were still working for the enemy. So I was still working with an NHL team at this point. Gotcha, I ended up going back and as we were starting to meet and I learn more and more that The traditional formula was hey let us get guys on come out of hip surgery. Come out of shoulder surgery, ankle surgery, I am sorry whatever. We're going to put you on pain pills. Well let us back up what I said earlier, when you have a genetic mutation for hty, Your? Pensa t for addiction, goes up, 400 times. Would you ever Take a known alcoholic and force them to drink a beer course not? But if we know that we have these guys, who, let us go back to this, what did I say? Addiction shows up in a multitude of different ways and when we ran all these genetic tests over these smaller number, but 70 guys over three years, 87% have that too. Predisposition. Why can you assume that even? That's probably higher in every professional sport because you had to get so good at something. Sure you had to continue to focus and focus. It's just like a lot of entrepreneurs and a lot of Executives in a lot of very successful people also have that genetic predisposition yeah and so in all of a sudden you take that same person and you all of a sudden give them a pill, a pain pill, that is highly addictive. What do you think the possible outcome becomes? Um's. Let us go. It's I mean it's terrible, the wall in some of these ways, right? And for me I could no longer stand by it, and so I tried to create change and any time you try to change something of great depth, it is met with resistance and 19 were in 2019 2020 getting fired. So get I still remember I got brought into a room. They said are you in our team? Are you When there's I said I could have done the same team as having a thing sighs. So this is just to be clear. This is the, are you on the management / ownership team or the players team, right? Okay, I always Thought I was on the players team that works well for, that was who I was operating for right hand. So that means you didn't know, there were two teams. I mean, you thought they were all the dates that was the last day that I sent in the National Hockey League. Well, I ended up obviously getting fired until career to go and take a stand for what I knew was right and that there was something else that needed. To be done of looking deeper into, how can we help? Not only these spiders and these athletes but people in general and get more purposeful specific and focused on. How can you create real change in somebody? Because all of a sudden, if you're having, if you're foggy brained, if you're having trouble sleeping, if you're having got issues, if you're having aches and pains, if you're having Chronic headaches and fatigue, those are natural. Those are not just a sign of Aging if I am on podcast here, removing internet. So not just a sign of Aging, that's not just what 55 feels like, that's just not 45. Feels like, that's what we have been made to believe what I call the help. The Fate Health, Continuum on the far left side, we have got death and sickness on the far right side. We have got true Health optimization and in the middle, we have got this large gray area. Of fake Health, it's disease-free. We don't, yet have disease that we have to get treated for something, but we're full of symptoms, and we are told that's okay that we just have to know handle those and keep operating. But what's actually happening is that the cellular level our bodies continually trying to make up for all the dysfunction that's happening. All of the dissociation that's happening all of the malnutrition, all of the cellular mutation has happened to continue to steal from Peter to pay Paul and our body. Is falling apart at the core, and we're thinking that's the normal and 95% of us don't know what it feels like to feel great. We just know what it feels like to feel like ourselves. And so what we are striving to do is to make that fake Health, Continuum smaller and shift, it further to the left closer to that disease, and sickness, and open up that right side of the Spectrum, which is true Health optimization, and make it more applicable, more accessible in one of the first place. Is to every single person out there so that they can ultimately make sense and make very simple out of this very complex issue. Yeah, that makes a lot of sense and I think, I mean everything, you said I agree with 100%, it's just yeah. We whether it's intentional or not. We have all accepted most of us have accepted the fact that I have these aches and pains and I you know, not sleeping well because I am getting older and such as life. So just kind of, you know, Barry Bury your head in the sand and just make the most of it and drive on. But yeah it was just we just my wife and kids, we just came back from a long weekend in West Virginia, and we stopped at this little town in West Virginia. Nothing against this little town in West Virginia but I saw and so many people get out of their truck and walk into the 7-Eleven and I say walk and I should be using air quotes because it's like I mean just it you would have they can barely function. Inand. And no one's, I thought it was odd because it's just like, how is this normal? It's just but that's what we have accepted and that's what we, you know, that's kind of the norm but curious because I know you are super passionate about helping people but I want to dive in slightly more on your kind of why was there such resistance from the league, or from the team. And in other words, what were you doing? That was viewed. Is a threat. So number one is, and we there was a whole documentary that came out on this Afters and 3432 ESPN. And at the end of the day, I think the big thing that was there was one the medical board or the medical team that was running. It comes typically from a sponsored medical board, right? Kind of from a medical team. So you have got Say Boston Health, as the official. Hospital of Boston Bruins or you have got the, you have got Nationwide Medical as the health sponsor of the Columbus Blue Jackets and so you keep going down these lines are down these heat racing the money Trail and the team's actually work and the doctors actually work for the medical board that's there. So they don't know any better and it just becomes this. If this big conglomerate that they have got me systems that they're kind of working off of and there's a money Trail somewhere and it's not the best interest of the player to find the real solution just like in our medical for anybody. It's not in the best interest of Pharmaceutical companies, the government or anybody to keep us well and healthy because there's no money in that. There's no it was it stops the cycle of money in that way. And if you really get, you want to get like, really deep into these things. You start to look at you. The way that our food is created, a member of companies that are operating in control. It there's really two and I mean monsanto's, a big one that controls. Cause everything that goes on. So with you, when you think about, like we have to actually label non-GMO food, like shouldn't everything being on GMO, we have to have like an organic section of the fruits of what. So if this is organic, what's the other one? Like they feel like they just figured out my for a second. If we have to label food as like high quality food in the grocery store then what's all the other stuff? And so it comes to that same concept Is I was a guy who was seen as a performance director of a team. I am not an MD, I am not a surgeon. I am not the guy, performing this I am 2627, where I go, some young kid who doesn't know anything. And so these and these were the that was kind of what was put in place. I was just willing to Stand My Ground. Take my legs and firmly believed in what my knowledge was, what my research was with my son. He was what my education was, what my experience was. And was just willing to put my job on the line and patient, because I was not willing, to be okay, with the status quo. I could, I could not understand how anybody could be okay, making somebody sick, putting them into that type of situation and say, oh no we're doing the right thing, right? Yes me being able to put my head on my pillow at night saying, Hey Dad. Not the best way to do this. We can challenge the status quo, right? I am not about being right, I am about finding the best solution. And just in this scenario, my solution happen to be better than what we were doing. And I am just going to put that down there. It's like anything. Like here's the other thing that then I kind of go back to how I started is we could interview your body and your body, tell us exactly what it needed and you be able to feel right and functional high-level, wouldn't that be interesting? Well I know your audience is a lot of Real Estate. Eight people, a lot of investors a lot of entrepreneurs, right? I have ever said to you, hey, Jamie, I have got this amazing investment deal for you amaze. It's incredible. It's going to give you a great return. It's going to yield something incredible. And you're like, but and I said, I just need a million bucks and you're like, okay cool. Justin, can you give me some of the like the numbers on it? I don't have any but like just trust me just like, just like put a million bucks in and I promise you, it will be great, right? You look at me like I had three eyes, right? And I said, so that's the investment side there. If I said, hey Jamie, here's all the information. Here's all the data everything that you could ever want on multifamily. This is exactly where Nashville Tennessee. Here's everything that you could ever want to know on a market and what's happening. Great amazing. You can now make a really educated decision on what you're doing sure. But then This is like so you get tested once but now you never do it ever again. And I come back to you a year from now and I say, hey Dave, here's a multi-family property, hope again and look at multifamily info in a year, and I am like do you want in or not when you're like, well, if you give me some information no, I don't have any. You can only go off of what you had last year. That makes no sense either, right? And then you come to the next one we entrepreneur and you're like, hey I know we're running Facebook ads, we had eight that we tested. We're just going to take a million bucks. So we're going to split it up amongst all eight again. Why would you have a look at the data? We never run our businesses. This way we never run our investments. This way, Never Real Estate this way, right? Why do we run our bodies without having information on what it is that we need so that we can get the best possible outcomes? Yeah, yeah so and this is just a quick anecdote, but probably 10 12 years ago. I was having a lot of back pain. And actually, it seems to be returning but go into I finally resist actually tried acupuncture, tried a lot of different things and then finally stop resisting. And I went into the, you know, the medical experts and I got a lot of different opinions and I don't think they were all. I don't necessarily believe it's this huge conspiracy. I sometimes think it's just a lack of (Education) or you know but that's a whole separate discussion. But essentially, I was just given a prescription for Tramadol and told that I will never lift anything heavy again. I can never move a couch for a friend or anything else. 35, I am 46 now, and I was in decent shape, you know, but, so I was it kind of, you know, it's kind of it was depressing to hear that. Because what kind of future is that, right? And there's a lot more to that story. We can Talk offline. But I am sure you're not surprised by any of that. But I was pretty shocked that it was just because the more you research Tramadol, they claim. It's not a, you know, it's a pseudo narcotic I guess. It's pretty addictive from if you read forums and things, it's it changes. Your anything, that changes the way that you feel. Yeah. It's going to have an addictive capability to it. Yeah. It changes your normal day-to-day state. So, you will like this, though. Guess what? I believe fixed, fixed my back. Dead lifts. I eventually went back to CrossFit or you know started doing some first light deadlifts and then it started increasing, it got back into, you know, throwing some wolitzer weights around, quote, unquote, I felt so much better and that didn't fully solve everything but it was. I mean, it was just a shock to me that our medical system would, you know, that just here's your prescription and after a couple you know X-rays and one MRI and that's the extent of the testing thankfully I did have one surgeon say that hey he said I make my money doing surgery, you don't need surgery, come back to me in five or ten years, you know, maybe you will need surgery at that point. So glad I didn't go down that road, but so back to your story. So they said that the team and the league saw you this is these are my words. But as a threat to kind of the regime, or the, the money making system, is that fair to say, I don't even know if it was that, I think it came as it was something different, he came in with different, they didn't want to change. They said they didn't understand it and saw it as a threat. And at that point, it was something that they didn't want to learn about it and want to educate themselves about. They didn't want any easier to. Hey, go get rid of these things. Get really bad. Create something you, get rid of the guy? I guess that's not Towing the Rope. Wow! Pulling in the same direction as the US. And I would like to. I would like to believe that on for the most part they this isn't I am not defending this but I would like to believe that it was just easier to deal with the players. The way they did, you know, as much as Commodities frankly, as an as opposed to intentionally trying to get each player addicted or something like that. There's definitely not an intention there. Yeah, but it's definitely the former we're securing, this guys, doing something that we don't understand it. We don't know what's going on. We have and let us face it at a professional sports level. There's no, there's no loyalty to anybody, player-coach, that's where I know you are. So if you're not pulling the rope in the same direction and you're not willing to learn, educate exposed to new things, continue to evolve and create iteration on what you're doing. The guy that is trying to do that is going to get punted really fast and that's pretty much. That's pretty much. What happened to you? Got it. So, this was 2019 2020. What was going through your mind? You know, the day you got fired. I like anything. You're like, I have held my ground is extremely proud of myself for that standing up for those men and by taking ownership of what I stood for and what I believed in, what I knew was right, but very quickly at the same time that feeling of they truly rooted in what I was doing became. Like oh s***. Like that was my career. Just I have got blackballed myself a little bit because no other teams going to touch you. Although a couple months later, I had teams reach out and want me to kind of come in and do work with them and but my dream of what I wanted to do for so long and my identity was tied. NHL my identity was tied to that level of status. And for me it was having to reframe my mindset and reframe the way I thought about myself because even though I did no longer have the NHL, I still have everything else. I sold all my education. I said all my knowledge, I sold all my understanding or so do my problem solving skills. I still have everything just an angel tag on my name anymore and yeah, that Is not and at the time that was something that I was fearful of those something and kind of pulled me back a little bit and it wasn't until I started to speak with other entrepreneurs. It wasn't until I started to really do some deep work with my wife and really work through a lot of this that I was able to kind of put The stepping stones in place for what own it became and it was about six months after I got fired that the true idea for what Own It was kind of came to fruition and but put on paper and then it was about starting to work through it and step into it in a powerful way. So that it, With something. It could be a real business and something that really had an impact on people in a quality way. And it's, it's like really it's exciting because you're creating something out of nothing and doing something that nobody else had done. And so whenever I was telling you idea to people and I often say this, if people aren't telling you that you're crazy, if people aren't telling you that they can't be done if people are Not doubting you. You're not thinking big enough. Yeah, love. That was really what I, what I had all the time, especially like, there's no way you can create a personalized model of this. There's no way that you can do something different for each person, there's no way that you can recreate the healthcare system and that was something that It did this makes so much sense to me of how we operated on it. The anything outside of it is like, why would you even partake in this? Why does this even exist? Why is this even a thing, right? It doesn't make sense to me that all of a sudden you can go and Get a series of juices and do a juice cleanse. It doesn't make any sense to me that you can go and buy a red light bed and have a protocol that's supposed to cure everything. It doesn't make any sense to me that you can go and take a gut biome test and get supplementation for the year. It doesn't make any sense to me that you can do a finger prick test and somebody tell You every single thing that you are allergic to and what you should be eating because our bodies just don't work that way, they're continually ever-changing, they're continually adapting to what's in front of us. And so that's not something that's continually kept up. It's just like that guy who went and looked at the multi-family homes right in December of 20, 21, December of twenty-One was told to go buy something with no. Right with no understanding of other artists doing sure. It's like the way that we do it. If we actually get intentional, if we actually become aware, I am start asking questions like the other. It makes no sense. This makes absolutely — sense. Perfect example is, we were working with a client, the other day, and suffering from aches. And pains aches in the shoulders knees, ankles wrists. We wake up with low back pain, all the time. Chronic fatigue, especially midday. We have standing on me. Yeah. And they The client had last week, Dr. Long time ago. Yeah. And had given them a prescription for like arthritis, and when you, when you start to take arthritis medication, yeah, she starts to activate and create either osteoporosis in it. Starts to make that happen a lot quicker because of what, if it's doing, what it's shunting and to eliminate some of the information that's happening in the joints, But when we actually started writing test, we figured out from a couple genetic predispositions as well as what he was showing in cellular nutrition of this function. He had chronic vitamin D deficiency and if you actually start going down, the scale shows up individual vitamin D. Vitamin D3 is the most important micronutrients in the body. Now, a lot of us can We break it down into a usable form, and so we're chronically vitamin D deficient. Even if we are out in the sunlight, and we're getting, we're taking vitamin D3 supplement. So this guy was given a prescription drug that he didn't need. That was going to lead him to something that he didn't have to suffer from which was osteoporosis. If the intervention had not happened and then what happened is he would have had to be true. Did for osteoporosis, right lead to premature an early death. He would have died. We would have died years before he had to simply because of what happened. Take a look. If somebody is out there, I would love you to take a look. What is the third highest cause of death in America? What do you think? I don't know. I would say heart disease is up there cancer. Not sure what is hope. Everybody is sitting down for this, the third highest cause of death in the United States of America is medical error. Seriously medical error. Look it up on Google right now. Third highest third as well as death in the United States is medical error. That's, that's mind-blowing. I don't know any other industry. Yeah, that you could be wrong. And quite frankly got like it could you go and then India roofer and have one of three homes, the roof fall in and be like, all right shoot. Yeah, and keep getting hired not a chance, right? The third highest cause of death in America, is medical error. And so when we come and take a look at this, in this exact example, I just gave you, yeah, it's a 37-year old man. Well and would have Going down this road, probably would have taken 20 years, 25 years, but never would we have ever gone back to OG? Remember when there's that medication for so, what's the without spilling the, you know, secret sauce if you will. So what's the what was the solution or what is there? An answer for him? Oh yeah, simple accurate. I don't think. Here, we solved. The problem in about six weeks and it was just about being able to utilize in methylated form of vitamin D3 contained with another methylated form of calcium, that increases the up regulation, and uptake of that vitamin D to make sure that it's legalized in the button in the body. That simple is being able to understand what you have to put into your body. And when and how and the formulation of what the formulation of combination of when it happens? It's really comes down to the being at that. Simple. Well, if we can start to take a look at the compounds that you need, because anything we put into our body food, supplementation water, it doesn't go in a usable form. We can't take in a survey of the break it down, right? Exactly. We can't take in a state and it immediately is utilized as fuel. Needs to be broken. I am going to different peptide form. Amino acids, protein enzymes. That can ultimately be used into something else. Same thing with vitamin C. It needs to be broken down into ascorbic acid, so they can be utilized in an appropriate way. All of these things that go into our body. They have to be broken down into a usable form and so, if we don't have the enzyme to break it down, if we don't have the cofactor in order to absorb it, it's just a waste. And we're continually going through this journey, that doesn't allow us to truly have the body function, the way that it should. And it's not out of a fault of our own, it's just don't realize your honor he needs. But if you were able to interview it, we were able to ask you. We would know. Well, yeah, so I can tell you, you essentially, you must see everyone as like, a zombie, and they don't even know that they're walking around like a zombie. The but you see us Lucian. And I can tell it's frustrating but inspiring at the same time for you because you are able to help people. So, briefly, walk us through. What was it like to from a business standpoint? And then I want to ask about maybe another case study just, you know, because I know you had several good, very good case, studies when I met you. But from when you started them, just from a business standpoint, I know you're not the kind of the business guy per se. But, but what has that been like, from not from a Jewel Health perspective but just from a business standpoint for the entrepreneurs out there, what's your journey been like over the last three years? So I would say a lot of the journey has come down to Mission and movement over business. And what I mean by that is this is so often and I firmly believe this is so often we try to talk about like spreadsheets PLS and like, how do we create profitability that will all happen on Mission and truly solving a problem for us? And again, we were completely self-funded. I put this together, the off of the idea and the concept and had people trust us and come in to continue to allow us to help us build. She's been amazing and being able to understand how do we scale our team have we build our team so that we maintain profitability, we maintain cash flow, we can maintain an impact, but at the same time, we were always focused on the movement and what it in the mission in which we were doing and being steadfast to that making sure that we didn't deviate from that making sure that we didn't have any change of direction that was, that was money driven but rather staid steadfast to the movement. And gotta, and that was extremely. Yeah, work for us, the other was truly trusting what we were doing and where, Firmly rooted in our state and having as from a strong trusted like where God was calling us to go, and we will recover. We were being called to do. Yeah. With something that was going to be withheld and ported because his hand was all over it so making sure that there was trust over Clarity sometimes and just as I say, hey, this is where we need to go. This is what we need to do. Just like I was firmly rooted in that decision to stand up and say, hey, Hey yo, I am not participating in this, and we're going career. It was trust over Clarity at that point and trust you he's gotten us through business as well, that's really good. Yeah, I am clearly your because people have this debate of how to be successful, right? And you know, some people say, oh, I got to focus on being happy, do what you love and then you're never gonna work a day in your life, kind of thing. That's fine, that's good. But There's a whole, you know, the way the world works is, it's really all about solving problems and adding value. And that's what's right now. Coming to me, as far as the front and center from this episode is, if we did a Venn diagram about what you are passionate about and what, and solving very real problems for people. I mean there's a huge crossover there. So, I just love the fact that you have taken this very intentionally taking this from a perspective of Solving problems and helping people. So it's not all about Justin, you know, it's about adding value to everyone out there. Really. But it's also something that you obviously are in travel. I have a passion for and you're interested in from a personal standpoint, so I think success is only going to follow for sure. There's some I want to add even to that Jamie is because for each and every person out there's, there's something that I like to call it your inner This link spiritual claustrophobia. There's something that every day just frustrates you. And for me obviously it's the way that we treat our bodies right potential. That exists are right. I know that inner discontented me, it's been there for a long time. It's been there for probably 20 years and I didn't have a solution to it. I didn't have the solution to it right away, but I continue to lean into that. I continue to say, hey, you know what? There's something there and there were iterations In my story mother, my directions with her schooling part of my durations was on my experimenting on myself. Part of my durations was through my experience in sports. Part of my iterations wasn't getting fired, all of these things, were iterations of what I was doing today. It just looked different in a different arena in different places doing a different thing but it was always steadfast on that inner discontent that existed there and that inner discontent is that key that you were ultimately going to get to open somebody else's door and your calling Is somebody else's Miracle. You have to be held on to that your colleague that you that problem. You're trying to solve that calling that inner discontented exist within you, is somebody else's miracle that they are waiting for that. They are waiting for that solution. They are waiting for that thing to happen. They were waiting for that problem to be solved because they are struggling in their life, whether they know it or not. And the moment that is made aware, they are able to lean in and be able to turn that key and have the door open and the floodgates open so that they can ultimately realize that. As well. Wow, that's a mic drop moment right there. That's the passion that I experienced in Scottsdale. That's awesome. So as we start to wrap up here because it's, you know what? There's so much I would love to follow up on, but obviously, we're running out of time. I am going to fire off a few rapid fire questions but do you have any other another, another quick case study that comes to mind as far as somebody you have Seen success with that who you have worked with. Yeah, so, I mean so many but like just one right off the bat is one guy who is diabetic and to he was shooting a hundred units of insulin a day, it continued to from his dog contagious, increase the insulin units and keep increasing these. He was increasingly gaining weight. He was increasingly getting tired. He was increasingly sleeping, poor and when we actually came back and started to look at how this body was functioning. Nutritional dysfunction was like, out of this world, like, It when I say that I don't know if I have seen more nutrient dysfunctional cells in my life. I don't know if I have ever seen cells. That D3 B12 vitamin C iron folate choline you name it down the list. It was either borderline or functionally deficient and whenever in the in to kind of think about it this way, think about it. Like you're going to walk. Floor with a sponge, but the sponge has been dried out how effective is that going to be for watching? Not only is active and so that we can end up. That's what his cells were like, they're just kind of there, just barely alive. And so, no matter what she would eat, you are going to absorb the nutrients, no matter how much insulin a shot, and we're going to feel any better. We're going to continue to have weight gain. You're going to continue to have inflammation. We're going to continue to have fatigue, and that's what we ended up seeing. And so, when we started to I met him the right way when we were able to get them back on a quality sleep routine, we were able to get him back off, quality food adjustment that we were able to calm down his gut biome from everything that was going on. He was able to drop 60 pounds while he was able too completely. He went down from 100 units of insulin a day to ten units of insulin a month and completely transformed the way that he felt and if you look at him preview, look at his post and you don't Recognize the guy and it's amazing just to see the impact of when you look at what the body needs, you look at what it's asking for. Can you provide it for it? What the outcomes are? Yeah, that's awesome. So let us fire off a few questions then we will get out of here. What's one thing that people misunderstand about you, Justin? But I am an a****** so you have. So they think you are and you aren't, or they think you aren't. And you are asked my wife that one. I think. I think to be honest with you, I am so passionate about what I do. Yeah. I am so steadfast and grounded in my conviction that I can come across. The kind I can come across as been an a******. Sometimes got it understood. Now that's really good. What's one of your biggest kind of failures or setbacks that we haven't talked about anything come to mind that you would like it may be a do-over or you know, something I am sure you have learned from it but something that others might view as a failure or setback. I love this question and you probably won't like my answer, but I have had so Any setbacks and failures in my life, and I would not change any of them for anything for only. Because again, I am so rooted in my faith that I believe that God Was preparing me for what I am about what I am doing now, and if I hadn't gone through them, I would not have been equipped. I would not have been ready. I would not have been able to assess and what it is that I am doing. Now, it was literally preparing me for this journey that I am going on and everything that I have been through. I had to go through in order to get to be the person that I am today on the other side of that skirt, another failure or setback. I think would have been. I mean I was addicted to opiates at a certain point in my life. I got divorced and being not about addiction, that was me. I think I said at the beginning, I think stocky addicted to schooling and take the devil's addicted to work. It cost me my first marriage. All of these things I can kind of go down the list of how that works but all of those things, ultimately set me up to learn from them but even more. So, remote become the person that I had to become in order to serve at the level in which we're now serving. I love it, that's great. If you were given 10 million dollars tomorrow, what would you do with it? I would come to wealth without Wall Street, and no. Yeah. So definitely, I wouldn't I would invest a good chunk of it but figure, oh, how to get a passive income return monthly that I could set my family up so that they wouldn't have any when I say my family and talk about my parents and talking about elise's parents have taught Talk about everybody within our direct ecosystem that would help them to live the life that they wanted. But then also give back to the church that is also set us free and so many different ways love. It's really good. What's one challenge that you're facing in your, in your business right now? I would say, to be honest, marketing is something that is none of our expertise is and being able to get a mic. Your phone or a megaphone. What it is we do and how we do it. Yep, it's something that is something that we're is an opportunity that we have right now that we really try to solve for got it. What is a book that you'd recommend? Oof. Second chair. It's a good one. Another one just because he's a great friend and it's an amazing book. Is your purpose is calling by Darius Daniels really, really great. But five is I am not sure if I have heard of that cool I will check that out. What is one question that I have not asked that you wish I had I don't know. You, you got everything pretty well. Is there anything else you want to? You want to cover before we wrap everything up? Two things. I think summarize everything pretty well. Number one is when you're talking about business and I know a lot of entrepreneurs, Executives real estate people are in. This is there's there're certain stages in everybody's business career, and we're all looking for a championship or well looking for a win and ten things that I say you have 2 or 10 ships that you have them set sail. Before you win the championship and those ten ships that leadership, ownership membership, partnership, relationship, stewardship, Battleship, Fellowship, craftsmanship, and hardship. They're all ships that you have to board in order to yield what comes in a championship or win and being willing to pay the price in order to do that and kind of lean into that and experience that. So, That's number one. And number two is everything that I have just spoken about today I know it can seem overwhelming. It's a new can seem like my don't necessarily get it, right? It's accessible to everybody. It's something that you have, literally at your fingertips, we can interview your body, we can know exactly what you need. We can give you the data, we can run your body just like your business. We can look at your body's p&l and understand where it's lacking where it needs. You can vary the focus on this quarter so that we can ultimately get you to where you want to be and be functioning at a high level. It's not something that is behind an ironclad wall that has to exist with your doctor that has to exist, only in Pro Sports anymore. It's something that is accessible to each and every person and you can lean into it, it can be there for you, it's available. You just have to be willing to step through that door and say, hey, this is the calling that I need to step in to put myself in the right place so that I can realize. My god-given purpose at a higher level. Yeah, it's awesome. And just, for the listeners out there for fold, in the interest of full disclosure, I have signed up with Justin, and I am just getting started. I have my first round of test kits. Haven't even had a chance yet, to just got him last night. So I am going to do those. Start on those and get them back in. And I have said, yes, I guess is the point. And so because it is, it can be overwhelming. It can also be You know, I am so focused on my own business and trying to solve other problems and it's like is you can it can be viewed as all that. That's a nice. That sounds good or that's something I know I should do but the reality is I mean the people you're helping Justin, they're going to be more effective and efficient entrepreneurs, you know, family members, whatever you want to say, they're going to be better at everything, you know, every Because their health is so key in their energy levels and so, yeah, it's I would say entrepreneurs hack foreign people, you have got hundreds of Dreams, you have got hundreds of goals. Yeah you lose your health you have got one? Yeah, now it's true. Now the people say I think Warren Buffett is 93 years old and you know I think most people would rather be 22. Then 93 and, and have 70 billion dollars or whatever he has. So yeah, your health and the and your time are critically important. So Justin, I know we have gone a little bit long here. I really appreciate you taking the time to add value to our listeners. And I am excited to get to know you better and kind of own my own Journey here because I know there's, I know there's some work to do on my own, my part, it's not just spoon-fed. But so for our listeners out there, where can they find you online? Yes, I am super active on social media. Just at Justin Roth and then if you just sort of Own It coaching.com and find all information contact info there, And at Justin Roth can you spell that for everyone? Justin justine28 roee? The just want to make sure we got the right file in the right guy. So if he's trying to sell you Bitcoin or has it has the new the best the newest fund available? That's not me. It's not you awesome. Well, thanks a lot. Justin really appreciate it. This has been fantastic and to our listeners out there. We appreciate you and thank you for spending your most valuable resource with us and that is your time. Thanks, everyone. Take.

Speaker 1

01:07:20

 Care. Thanks so much for tuning in to this episode of the form adversity to abundance podcast. If you're enjoying the show, please feel free to rate, subscribe and leave a review wherever you listen to your podcast that helps others find the show, and we greatly appreciate it. Thanks again for listening, and we will catch you in the next episode.