Mastering the Inner Game: Ben Reinberg’s $500M Real Estate Empire Built on Mindset & Relationships

0:00 Speaker 0: In this episode, we get the chance to chat with Ben Reinberg Speaker 0: of Alliance CGC, a, commercial real estate company. Speaker 0: Ben is clearly a humble guy. Speaker 0: I tried over and over to pull out more and more of his accomplishments, Speaker 0: and I think, Speaker 0: you know, he he just he's so humble and just wants to give back, Speaker 0: and he and he just he's not all about bragging. Speaker 0: So that that's clear. Speaker 0: But the fact is you should listen to this guy. Speaker 0: He's been able to build a five hundred million Speaker 0: dollar real estate portfolio, Speaker 0: in a lot of different real estate niches. Speaker 0: Specifically, we talk a lot about the medical office space in commercial real Speaker 0: estate, but also, about his book that's coming out.

0:47 Speaker 0: And as the time that this airs, as of the airing of this show, Speaker 0: his book will be just about out, if not already released. Speaker 0: I love the the focus in this discussion on inner work and how, Speaker 0: you know, Ben opens up about doing therapy and meditate at least meditation Speaker 0: and reflection, Speaker 0: many, many years ago before it was before it was considered cool, to be Speaker 0: honest with you. Speaker 0: You know, he's been at this commercial real estate game for over thirty years. Speaker 0: I think he's, fifty five years old and has just built Speaker 0: a a massive real estate empire, but so much of this discussion Speaker 0: focuses on the inner work and the inner person and, Speaker 0: listening and empathy and the importance of people and relationships.

1:36 Speaker 0: He gives a a really fascinating way that his company has approached, Speaker 0: navigating, and managing and working with its employees. Speaker 0: I think he has about seventy five employees currently. Speaker 0: But just the focus on people and understanding those people's strengths and Speaker 0: working with the his employees and viewing them as as more Speaker 0: than just a number. Speaker 0: I really I really enjoy that aspect of this conversation. Speaker 0: Another key nugget, and then I'll let you let you listen for yourself, Speaker 0: Was the focus that we had on pivoting? Speaker 0: How how to know when to pivot? Speaker 0: Whether to focus more on external market conditions, whether to focus more Speaker 0: on your internal, how you're feeling about what you're doing, and how to actually Speaker 0: to pivot when you decide it's time to pivot in your, in your real Speaker 0: estate career, in your entrepreneurial ventures, or in your life in general.

2:27 Speaker 0: So this is definitely one I'm gonna listen to for sure. Speaker 0: There's a ton of ton of awesome practical knowledge as well as inspiration. Speaker 0: I hope you enjoy it. Speaker 1: From adversity to abundance, hosted by entrepreneur and Speaker 1: seasoned real estate investor, Jamie Bateman, is the ultimate guide Speaker 1: for active and passive investors seeking clarity, mental fitness, Speaker 1: and the confidence to make inspired decisions in the world of real estate. Speaker 1: With a decade plus of investing experience across various niches and Speaker 1: a background as a combat veteran, former army officer, and Speaker 1: multimillion dollar mortgage note company owner, Jamie brings a wealth Speaker 1: of knowledge and inspiring stories to each episode.

3:08 Speaker 1: Through weekly episodes featuring insightful interviews with industry leaders Speaker 1: and solo explorations of mindset and strategy, listeners Speaker 1: will uncover actionable advice and tips to overcome challenges Speaker 1: and build lasting financial success. Speaker 1: Whether you're a seasoned investor or just starting, from adversity Speaker 1: to abundance is your road map to turning obstacles into opportunities Speaker 1: and achieving financial freedom. Speaker 0: Welcome, everybody, to another episode of the From Adversity to Abundance podcast. Speaker 0: I am your host, Jamie Bateman, and I'm pumped today to have with us Speaker 0: Ben Rhineberg. Speaker 0: Ben is the founder and CEO of Alliance CGC.

3:51 Speaker 0: Ben, how are you doing today? Speaker 2: I'm good, Jamie. Speaker 2: Thank you so much for, having me on your show. Speaker 2: I look forward to, having a great conversation and and adding Speaker 2: a lot of knowledge to your audience. Speaker 0: Yeah. Speaker 0: I know that's gonna happen for sure. Speaker 0: You've been in the the real estate investing game for thirty Speaker 0: thirty plus years, and, you've seen a lot of ups and downs. Speaker 0: And I know from both a a professional standpoint and a personal standpoint, Speaker 0: you've you've experienced a lot of different, you know, market conditions and market Speaker 0: cycles and and personal adversity and personal abundance. Speaker 0: Before we jump back into your your backstory, talk to the listener Speaker 0: for a minute about the abundance that you're living in now and what you Speaker 0: have going on today.

4:33 Speaker 0: Who are you today, and what are you up to? Speaker 2: Well, when I started back in my early twenties, I wasn't the same man Speaker 2: I am now. Speaker 2: And so I wanna know that I have just like you above. Speaker 2: If you're younger and you're listening to it, you're above. Speaker 2: Even if you're my age or a little bit younger, you're always above. Speaker 2: The work doesn't stop. Speaker 2: And I try to tell that to people. Speaker 2: It's like, even though I've been wildly successful, the work doesn't stop. Speaker 2: I continue with personal development. Speaker 2: I work on myself, my communication. Speaker 2: I work on my writing. Speaker 2: Communication equals wealth. Speaker 2: I say that frequently. Speaker 2: It's because it's something I constantly work on as Mhmm. Speaker 2: And, also, I work on, my emotions, managing them. Speaker 2: Yeah. Speaker 2: And I do all those different things on top of, you know, developing my Speaker 2: continued expertise in commercial real estate technology, you name, as our Speaker 2: industry and business grows in commercial real estate.

5:24 Speaker 0: Mhmm. Speaker 2: And so when I started my career, Speaker 2: I started with a blue suit and shoe leather, leather shoes, and raising Speaker 2: equity and finding deals was a local and regional business in commercial real estate. Speaker 2: There wasn't this thing called the Internet. Speaker 2: Mhmm. Speaker 2: We all use microfiche and encyclopedias and shaking people's hands Speaker 2: and doing deals on the back of a napkin, and your word was your Speaker 2: bond, and that's how it worked when I was younger. Speaker 2: And I really miss those days and enjoyed that side of the business. Speaker 2: It it's our business is a really relationship driven business, which I love Speaker 2: about it. Speaker 2: And it gives me an advantage because, Jamie, I like to pick up the Speaker 2: phone. Speaker 2: And a lot of people in this day, I like to text and email, Speaker 2: and I think that's wonderful.

6:05 Speaker 2: But I'm more of a phone person when people get to know me. Speaker 2: And with that being said, I was able to buy Speaker 2: assets, raise equity, create success at a very young Speaker 2: age with a lot of hard work and shoe leather and persistence and and Speaker 2: resilience. Speaker 2: Not not not everything goes as planned. Speaker 2: Yeah. Speaker 2: I built millions of square feet of office industrial. Speaker 2: Twenty years ago on my three decade career, I pivoted into medical office, one Speaker 2: of the leaders in medical office. Speaker 2: And so I'm good at pivoting and listening to the market, listening to our Speaker 2: investors, and understanding what the character of capital Speaker 2: in the marketplace needs. Speaker 2: And so, I've changed. Speaker 2: I've changed, and how I build abundance is I work on Speaker 2: myself.

6:50 Speaker 2: I, Speaker 2: I'm vulnerable. Speaker 2: I have and coaches just like everyone else for different aspects of my Speaker 2: life. Speaker 2: Right. Speaker 2: I'm an avid reader. Speaker 2: I'm an avid listener. Speaker 2: I listen to people whether whatever ages. Speaker 2: And one of the I have to create abundance, Jamie, is I seek the Speaker 2: truth in what other people are saying. Speaker 2: And so when someone's talking and maybe I have an opinion on a deal Speaker 2: or a situation in industry or a niche Sure. Speaker 2: And someone else has a a wily or vastly different opinion, Speaker 2: I listen to it, and I seek the truth. Speaker 2: And a lot of it goes to that abundance is really understanding Speaker 2: that we all come from a different focal point, a different land, different Speaker 2: background.

7:32 Speaker 2: We have different relationships, different knowledge, different age educational throughout Speaker 2: our life. Speaker 2: No. Speaker 2: I love that. Speaker 0: I I've heard the, I think it's from one of the Greek philosophers. Speaker 0: I'm not sure who it was, but, talking about how every man is my Speaker 0: superior in in some way. Speaker 0: Right? Speaker 0: So you can absolutely learn from everyone and, like, you I like how you've Speaker 0: framed it as seeking the truth from in every conversation, every person you're listening Speaker 0: to. Speaker 0: So before we get back into your backstory, though, can you get a little Speaker 0: more specific with Yeah. Speaker 2: I will I will definitely. Speaker 2: So how I how I create abundance Yeah. Speaker 2: And what great timing is my new book's coming out because it's all about Speaker 2: how to create a hard asset empire. Speaker 2: And Yeah. Speaker 2: Book you know, it's interesting.

8:13 Speaker 2: Someone asked me, like, why do you need to write a book? Speaker 2: Why write the book? Speaker 2: Mhmm. Speaker 2: And what was going on for years I'm not talking about years. Speaker 2: I'm talking about decades. Speaker 2: I kept hearing people wanted me to look at their investment portfolio, or they're Speaker 2: looking at a real estate deal. Speaker 2: Can you help me? Speaker 2: Give me some advice. Speaker 2: I was giving a lot of advice to help people. Speaker 0: Mhmm. Speaker 2: And there was also a lot of people of, how do I get into Speaker 2: real estate? Speaker 2: How do I invest in real estate? Speaker 2: How do I invest in Alliance and what you do passively, which a lot Speaker 2: of people wanna do? Speaker 2: Yeah. Speaker 2: And I started looking at it. Speaker 2: I said, you know, a lot of people don't know how to generate wealth, Speaker 2: and it's not really taught in in the world. Speaker 2: Sure. Speaker 2: And even a lot of people don't know how to invest in medical office, Speaker 2: some of the things we do. Speaker 2: And even doctors, we started talking to.

8:54 Speaker 2: So I started seeing this, and I said, well, how can I create abundance? Speaker 2: How do can I create opportunities? Speaker 2: And a year ago, we said, well, we're gonna write this book, and it's Speaker 2: gonna be called Hard Assets and Hard Money for Hard Times. Speaker 2: That way you can use it anytime, any point in the world Speaker 2: as well as any economic cycle, whether there's uncertainty in the world like Speaker 2: we have right now. Speaker 2: We talk about in the book, you know, why Speaker 2: is it why are you able to utilize it throughout the test of Speaker 2: time? Speaker 2: And it's a crisis ready strategy that we include in the book. Speaker 2: It's a personalized road map I put in the book. Speaker 2: I make it real simple.

9:34 Speaker 2: So it could be a ten year old all the way up to adult. Speaker 2: Mhmm. Speaker 2: No matter what income class you're at, whether you're broke to being a billionaire, Speaker 2: everyone's gonna use this. Speaker 2: And I create a blueprint within the book from my proven Speaker 2: tactics of being in the business and being in business for decades of experience. Speaker 2: But I went outside my experience shaming. Speaker 2: I said, you know what? Speaker 2: I'm gonna ask billionaires and colleagues of mine and other associates of Speaker 2: what is their opinion of the blueprint. Speaker 2: What am I missing? Speaker 2: What can we enhance? Speaker 2: And we did. Speaker 2: And then we put it on steroids. Speaker 2: And it's really been a labor of love for me because I to build Speaker 2: abundance for your audience, the Speaker 0: listeners Speaker 2: that I wanna put together something that they can build Speaker 2: and feel comfortable building Sure.

10:19 Speaker 2: And can generate, retain, defend, and compound Speaker 2: their wealth. Speaker 2: That's Speaker 0: Love that. Speaker 2: That's the bottom line with the book. Speaker 2: That's how you're gonna build abundance. Speaker 2: Yeah. Speaker 2: Now I did all this, and I'm sharing it with everyone Speaker 2: because I want you to build abundance and have that comfort level that you Speaker 2: can get to. Speaker 0: I can tell, you know, just, yeah, I can tell you're Speaker 0: a humble guy and a practical guy wanting to give back in practical ways Speaker 0: so that our listener has an action step and a blueprint like you've said. Speaker 0: And we are all about adding practical value, and we want our listeners to Speaker 0: be able to understand different asset classes that different strategies within real Speaker 0: estate, whether commercial or residential, because there are so many different ways to to Speaker 0: make money in real estate.

11:04 Speaker 0: Why should, I'm gonna pull it out of you. Speaker 0: What are a couple, you know, few accomplishments? Speaker 0: Why should the listener buy your book? Speaker 0: Not not about what's in the book, but why should they listen to you Speaker 0: and go buy your book? Speaker 2: Well, the one thing about it is it's visually engaging, Speaker 2: and it's it's actionable. Speaker 0: Mhmm. Speaker 2: Like, I just didn't write a book to tell my story. Speaker 2: Sure. Speaker 2: Okay? Speaker 2: That would be ego side of me. Speaker 2: Right. Speaker 2: I did it so it's actionable for for the readers to have, and it's Speaker 2: accessible to all. Speaker 2: Mhmm. Speaker 2: So and it's one of these true companion guides when you read it Speaker 2: and you see how actionable it is that you'll put on your bookshelf. Speaker 2: Six months will go on.

11:44 Speaker 2: You'll review your blueprint just like I do. Speaker 2: Yeah. Speaker 2: And say, okay. Speaker 2: What are my capstones? Speaker 2: What are my keystones? Speaker 2: It's like building a fortress. Speaker 2: That's how I show it and represent a script like in commercial real estate. Speaker 2: And I show and I say, okay. Speaker 2: What are your walls, your foundation? Speaker 2: You know? Speaker 2: Yeah. Speaker 2: What's inside the castle? Speaker 0: What's inside the Speaker 2: building you're building? Speaker 2: And it's gonna change, and it changes over time. Speaker 2: You age. Speaker 2: Risk thresholds change as well. Speaker 2: And so it's one of those books. Speaker 2: It's gonna be a true companion guide. Speaker 2: You'll be able to use it forever through a test of time. Speaker 2: So so Yeah. Speaker 2: The reason why, Speaker 2: you need this book, if you're out there listening, is it's a crisis ready Speaker 2: strategy.

12:24 Speaker 2: And I did that on purpose because there's a lot of different economic town Speaker 2: downturns I've been through. Speaker 2: We have heavy inflation going on right now. Speaker 2: You see it. Speaker 2: We've been through bank collapses, you and I, Jamie. Speaker 2: We have seen that. Speaker 2: Yeah. Speaker 2: We've been market crashes. Speaker 2: Okay. Speaker 2: We've seen o o seven, o eight, o nine Right. Speaker 2: In the early nineties. Speaker 2: We've seen all these different types of recession, deep recession. Speaker 2: We saw COVID. Speaker 2: Right. Speaker 2: And it's a it's one of these books that helps you mitigate Speaker 2: all these twists and turns you're gonna see in the economy of life. Speaker 2: It also is that personal road map. Speaker 0: Okay. Speaker 2: Yeah. Speaker 2: So the blueprint is really it's not a theory. Speaker 2: It's proven tactics with me and and folks.

13:05 Speaker 0: They do Speaker 2: it step by step to really tailor your goals and risk tolerance, Speaker 2: etcetera. Speaker 0: Yeah. Speaker 0: We obviously with your long career in real estate with lots of ups and Speaker 0: downs, we're not gonna cover your entire all of your wins and all of Speaker 0: your losses, of course. Speaker 0: And and I love that we're able to, you know, pull both on this Speaker 0: episode, during this episode, as well as from the book, pull from your experience Speaker 0: and and, gain you know, learn from your lessons so that we can avoid Speaker 0: different pitfalls, etcetera. Speaker 0: Let's dive in. Speaker 0: It's from adversity to abundance. Speaker 0: You've already alluded to the fact that we're not we're never done. Speaker 0: You haven't arrived. Speaker 0: You know, Ben Reidenberg has not arrived. Speaker 0: You're always working on yourself. Speaker 0: You've already you talked a lot about that. Speaker 0: You're still a work in progress just like the rest of us.

13:47 Speaker 0: However, you know, I think you've probably improved in a lot of ways, and Speaker 0: you're now living in in an abundance mindset and abundant state versus Speaker 0: maybe back, when you were experiencing more financial Speaker 0: adversity in particular. Speaker 0: So if you could focus, pick one time, whether it's o seven, o eight, Speaker 0: o nine, or or a different time, where this really pertains to your story Speaker 0: personally and how you were impacted, maybe maybe others around Speaker 0: you were impacted. Speaker 0: So not so much just from a professional standpoint, but, personally, Speaker 0: how did you navigate, specific adversity in your in your Speaker 0: past? Speaker 2: Well, I think it the it's a it's when I started was something Speaker 2: that really comes to my mind.

14:29 Speaker 2: I was a CPA, wasn't happy. Speaker 2: I'm an entrepreneur. Speaker 2: And there's a lot of lessons in entrepreneurship in real estate that are Speaker 2: different. Speaker 2: And when I was younger and I was on audit for a billionaire for Speaker 2: a CPA firm I was working for before I got into commercial real estate. Speaker 2: I've always been a principal in commercial real estate, never broke, or I wouldn't Speaker 2: run into the deep water. Speaker 2: And the adversity where it started was the billionaire said to me, he's like, Speaker 2: you're not much of an accountant. Speaker 2: You need to be doing something else. Speaker 2: I was twenty two years old at the time. Speaker 2: I was young. Speaker 2: I was green. Speaker 2: I was naive. Speaker 2: Mhmm. Speaker 2: And I had to figure out life. Speaker 2: I didn't come from money. Speaker 2: Mhmm. Speaker 2: And I started looking at it, and the word entrepreneur wasn't really prevalent when Speaker 2: I was younger.

15:12 Speaker 2: Okay. Speaker 2: Great. Speaker 0: Now it's a sexy buzzword. Speaker 0: Right? Speaker 2: So then I started looking at it while I was younger, and and I've Speaker 2: been through this recently. Speaker 2: I said, why entrepreneurship and real estate similar? Speaker 2: Because I'm both. Speaker 2: We're very entrepreneurial. Speaker 2: And it and when I was younger, I had to realize, like, know what Speaker 2: I stand for. Speaker 2: Mhmm. Speaker 2: I had to realize know what I stand for and be an example of Speaker 2: it. Speaker 2: That was the first thing I realized. Speaker 2: And then I also realized I gotta build a foundation, which is Speaker 2: part of my book. Speaker 2: Mhmm. Speaker 2: And now I gotta now I gotta build a team of a players, which Speaker 2: is what I did. Speaker 2: And then the other key had I got through adversity was Speaker 2: is to execute and deliver on what I'm gonna say and go out there Speaker 2: and do it. Speaker 2: Mhmm. Speaker 2: And your word means something.

15:54 Speaker 2: And and then, also, just like I got into medical office, which was another Speaker 2: adversity. Speaker 2: I mean, I could list a thousand of them. Speaker 2: Yeah. Speaker 2: I was gonna buy skyscrapers. Speaker 2: I thought I was gonna be the next Sam Zell coming from Chicago. Speaker 2: That's where my career was headed. Speaker 2: Mhmm. Speaker 2: And then all of a sudden, the Internet kicked in. Speaker 2: The marketplace changed. Speaker 2: And I realized, okay. Speaker 2: You know what? Speaker 2: Well, the human body is never going out of style. Speaker 2: If we're gonna get stay in office sector, let's get to medical office. Speaker 2: And I doubled down and became an expert. Speaker 2: And that was because of adversity because the market changed on me for Speaker 2: office space. Speaker 2: Okay. Speaker 0: And I Speaker 2: said, you know, TIs are increasing, leasing commissions are increasing, Speaker 2: and the margins are are thinning. Speaker 0: Sure. Speaker 2: There's huge adversity.

16:34 Speaker 2: And so Yeah. Speaker 2: I was able to measure often and pivot, which is one of the things Speaker 2: you have to do as an entrepreneur, and you have to do it real Speaker 2: estate. Speaker 2: Always and and lastly, like we talked about, is I am always Speaker 2: learning and growing. Speaker 2: I am always growing as a person. Speaker 2: And to work at my company Alliance, you have to be growth minded because Speaker 2: we're constantly evolving and changing, especially with AI Sure. Speaker 2: Technology. Speaker 2: So with people out there listening to adversity Yeah. Speaker 2: Is you're always gonna be faced with some sort of challenge, Speaker 2: and your perception's gonna think maybe it's worse than it is. Speaker 2: But, you know, I say tough times don't last, tough people do. Speaker 2: And someone told me a long time ago, and this is one of the Speaker 2: best things I've ever said to me was, this shall pass.

17:17 Speaker 0: Mhmm. Speaker 0: Yeah. Speaker 2: If you're live right now, if you're listening to this and there's adversity Speaker 2: or challenge going on in your life Mhmm. Speaker 2: Keep pushing forward, Keeping persistent, resilient. Speaker 2: You know? Speaker 2: Make those extra calls, whether you're looking for a job to you're in Speaker 2: a career in real estate and you're calling people. Speaker 2: Keep calling. Speaker 2: Keep pushing forward. Speaker 2: And I'm no different either. Speaker 2: I mean, every day, I go through ups and downs. Speaker 2: Yeah. Speaker 2: And I pull up a warrior persona within myself. Speaker 2: Love that. Speaker 2: Come on, Ben. Speaker 2: We gotta go. Speaker 2: We gotta go. Speaker 2: And and don't take things for granted. Speaker 0: That's really good. Speaker 0: So but so does when you're twenty two, did you just, you know, he Speaker 0: said you're the billionaire said you're not much of an accountant.

17:59 Speaker 0: Did you throw in the towel as an accountant the next day? Speaker 0: Did you transition over a period of time? Speaker 0: How did that transition from, I guess, I'm assuming w two Speaker 0: CPA to, Speaker 0: to entrepreneur and real estate investor. Speaker 0: How did that happen? Speaker 2: Well, I'll I'll tell you, Jamie. Speaker 2: It's it's interesting. Speaker 2: I said to myself, I said, I need to change. Speaker 2: I need to do something different. Speaker 2: Not coming from money. Speaker 2: No one's gonna hand me to build the empire. Speaker 2: I gotta do it myself. Speaker 2: Mhmm. Speaker 2: And I'm gonna do whatever it takes, work twenty four seven. Speaker 2: And I was watching an infomercial, and one of my dear Speaker 2: friends and she actually wrote the four of my book, which is interesting because Speaker 2: Mhmm.

18:40 Speaker 2: See how life comes around. Speaker 2: Her name's Sharon Lecter. Speaker 0: Oh, okay. Speaker 0: Yeah. Speaker 2: Sharon is a good friend and someone that I admire dearly and love her Speaker 2: to death. Speaker 2: Mhmm. Speaker 2: And, she coauthored Rich Dad Poor Dad. Speaker 2: And I was twenty two. Speaker 2: I read that book. Speaker 2: I at the time, you couldn't order on the Internet. Speaker 2: It was an infomercial, so I ordered it. Speaker 2: Like, ten days later, the book came and finally came in the mail and Speaker 0: Right. Speaker 2: Read it. Speaker 2: I read it once, and then I took a day off Speaker 2: from the accounting firm because I was so enamored with it and wanted to Speaker 2: really involve a business plan in my mind on paper. Speaker 2: I read it again. Speaker 2: And I said, I go, this is who I wanna become.

19:21 Speaker 2: This is what I can do. Speaker 2: I know I can do this. Speaker 2: And so I just went for it. Speaker 2: In my first deal, I did a ninety five thousand square foot industrial building Speaker 2: in the suburbs of Chicago. Speaker 2: Wow. Speaker 2: And you wanna talk about adversity? Speaker 2: I had negotiate a credit for a roof and some Speaker 2: HVAC, Speaker 2: with two tight and some of the largest home builders in the United States Speaker 2: at the time. Speaker 2: They were probably twenty or thirty years older than me. Speaker 2: Had to step in and and negotiate that, which I successfully did. Speaker 2: Close the deal. Speaker 2: Wanna add more to adversity? Speaker 2: First week, I lose forty five percent of the income in the building. Speaker 2: Value drops like a rock. Speaker 2: I have investors. Speaker 2: I've raised millions of dollars from four Speaker 0: was that what like, how many tenants was that that left?

20:02 Speaker 0: Or was Speaker 2: it two tenant deal, and one of the tenants leaves in the industrial building. Speaker 2: Wow. Speaker 2: I end up backfilling it with two additional tenants. Speaker 2: I take a two tenant building, make it a three tenant building, sell it Speaker 2: for about three x multiple, great return about three Speaker 2: and a half, four years later, and that's what launched me. Speaker 2: So the bottom line is I don't believe in the word can't, Speaker 2: won't, shouldn't. Speaker 2: I don't believe in the word contractions. Speaker 2: I must have missed that when I was in grade school. Speaker 2: That was because it's one thing that I don't believe in because Speaker 2: when adversity stares you in the face, and it goes every day in commercial Speaker 2: real there's always something. Speaker 2: We have so many properties around the country. Speaker 2: There's something that's gonna happen every day. Speaker 2: And how do you deal with it?

20:42 Speaker 2: How do you manage your emotions? Speaker 2: And so when we talk about hard assets and hard times for and for Speaker 2: hard money, Speaker 2: we talk about your mindset. Speaker 2: We talk about because every day I show up to work. Speaker 2: Okay? Speaker 2: And I am a workaholic. Speaker 2: I'm a very hard worker, strong worker. Speaker 2: It hasn't left me yet. Speaker 2: And so with that in mind, I know you have Speaker 2: to keep pushing forward. Speaker 2: So when something happens, adversity Yeah. Speaker 2: And makes a great leader for everyone out there listening. Speaker 2: If you're gonna have your own company or you're gonna be on a leadership Speaker 2: team in a company, a real estate or whatever industry, is how you manage Speaker 2: your emotions is everything because it comes off you to other people.

21:24 Speaker 2: Mhmm. Speaker 2: Yeah. Speaker 2: Also shows you strength in tough times, in battle. Speaker 2: And so my advice to everyone is really learn how to be aware Speaker 2: of your emotions, your feelings, how you're feeling at a certain time, and identify Speaker 2: it and own it. Speaker 2: And and just say, you know, it's okay, and this Speaker 2: shall pass. Speaker 2: Things will happen. Speaker 2: It shall pass. Speaker 2: And so Speaker 2: I love that. Speaker 2: And so it's it's really, the book is something special Speaker 2: to me because not only am I teaching people how to build a hard Speaker 2: asset empire Yeah. Speaker 2: But I'm also showing how to emotionally deal with it as you grow. Speaker 0: No. Speaker 0: No. Speaker 0: That's really good. Speaker 0: And and entrepreneurship, whether in real estate or not, is is a is a Speaker 0: I mean, that's all you're doing all day long is handling problems and and Speaker 0: challenges, and and I'm and I'm at, managing your emotions.

22:13 Speaker 0: You mentioned it more than once. Speaker 0: How do you, practically, how how have you been able to do that? Speaker 0: Not necessarily just in the moment, but how have you been able to build Speaker 0: up the skill set to manage your emotions when inevitably they they Speaker 0: come and go? Speaker 0: Do you use therapy or breath work, Speaker 2: or what Speaker 0: what do you do? Speaker 2: Let's give it some context. Speaker 2: I mean, when I was younger and I was born in nineteen seventy Speaker 0: Yeah. Speaker 2: And, you know, no one taught this stuff. Speaker 2: They didn't teach it to school. Speaker 2: Like No. Speaker 2: You know? Speaker 2: And so I latched on to some good mentors Speaker 2: and some people that, were icons in my business. Speaker 0: Mhmm. Speaker 2: And I got into meditation. Speaker 2: Okay. Speaker 2: And I started meditating. Speaker 2: I started journaling, and I started realizing Speaker 2: where I was going wrong.

22:59 Speaker 2: You know, when I was in my twenties, I was like, you know, I Speaker 2: didn't trust anyone, and I felt that what was against me. Speaker 2: And I worked hard, and I said I'm just gonna conquer, and that's it. Speaker 0: Mhmm. Speaker 2: And the empathy was gone at that point. Speaker 2: And and I learned, and I realized that I had Speaker 2: to start loving myself. Speaker 2: I had to start changing, and I had to start communicating better Speaker 2: and not getting set over the little things. Speaker 2: And so I started meditating years ago and started working Speaker 2: on myself and personal development Mhmm. Speaker 2: And going through my past and seeing what my root experiences were. Speaker 2: Mhmm. Speaker 2: And I worked on it. Speaker 2: And I went some dark times and dark days to Mhmm. Speaker 2: Be honest with myself and see what I've gone through and realize where my Speaker 2: challenges are.

23:43 Speaker 2: And and that's what started to create abundance is the Speaker 2: moment I owned who I was. Speaker 2: And I knew, Jamie, that if I Speaker 2: could show up as the best version of myself and work on myself Right. Speaker 2: I'll attract the people I want in my life. Speaker 0: Yeah. Speaker 0: I love that. Speaker 2: And that's where it happened. Speaker 0: Yeah. Speaker 0: And the truth is you really can't control the outcome of of Speaker 0: any commercial real estate deal or anything else, whether it's in real estate or Speaker 0: not. Speaker 0: You can't control any real circumstances outside of yourself, but it Speaker 0: is very liberating to realize you actually do have quite a bit of control Speaker 0: of your inner world and your inner game and, you know, it's it's never Speaker 0: perfect, of course, but I appreciate you sharing and being vulnerable like that because Speaker 0: we you know, a commercial real estate titan twenty, thirty years ago Speaker 0: typically wouldn't be talking like this.

24:32 Speaker 0: Right? Speaker 2: Oh, and you know what's interesting about this conversation? Speaker 2: I want everyone to hear this too is, like, you know, people Speaker 2: see how you conduct yourself when you're leading. Speaker 2: And so managing emotions, everything. Speaker 2: But what's interesting about my progress is that I wasn't always Speaker 2: like this. Speaker 2: I had to you know? Speaker 2: And you also have to realize three years ago, I didn't have a personal Speaker 2: brand. Speaker 2: Mhmm. Speaker 2: Like, my leadership team said, you know, it's time to build a personal brand. Speaker 2: I said, what's that? Speaker 2: And I'm on LinkedIn. Speaker 2: Jeff Winer's from Chicago, and I said, well, he's got a great platform. Speaker 2: I'm gonna ride that one, and it's been great ever since. Speaker 2: But Mhmm. Speaker 2: You know, I was on Instagram or Facebook or TikTok or YouTube, and I Speaker 2: got on.

25:13 Speaker 2: And it's been great because it's allowed me to improve my communication Speaker 2: skills. Speaker 2: So you never stop learning. Speaker 2: It's never stop growing. Speaker 0: But Sure. Speaker 2: Going out there listening is, Speaker 2: would if you ask yourself, would you rather show up to the office or Speaker 2: in life or on a date or with your significant other or your kids Speaker 2: if you have kids out there like I do. Speaker 2: Would you rather show up and be present and be happy Mhmm. Speaker 2: Or get frustrated because maybe a deal didn't work out? Speaker 2: Maybe you had a bad day. Speaker 2: Maybe investor got pissy with you. Speaker 2: Maybe you had a bad podcast with someone. Speaker 0: Right. Speaker 2: Right. Speaker 2: Whatever it is. Speaker 2: Whatever it is in life, life happens. Speaker 2: But you know what?

25:55 Speaker 2: Everyone goes through situations, and you never know what the man and woman Speaker 2: sing across from you, the pain they're going through. Speaker 0: Sure. Speaker 2: So go it goes back to when you can seek the truth and what Speaker 2: other people Yeah. Speaker 2: Yeah. Speaker 2: It has a powerful impact. Speaker 0: Yeah. Speaker 0: So, before we get to some of the questions I've got here prepared, Speaker 0: you mentioned a few times about pivot pivoting, and I know you've seen a Speaker 0: lot of market cycles, ups and downs, and and just, you know, Speaker 0: changes in different, economic conditions, etcetera. Speaker 0: How does, say, a a real estate investor and and there there's no one Speaker 0: size fits all answer. Speaker 0: Okay? Speaker 0: We know that. Speaker 0: But how does a real estate investor know when to just Speaker 0: just grind it out and stay focused and continue on the exact same path Speaker 0: he or she has set themselves on, or how do they know when to Speaker 0: pivot?

26:45 Speaker 0: And how do they pivot? Speaker 0: Is it a is it a one eighty, or do you just kinda tweak Speaker 0: things? Speaker 0: Or how do you approach that from a a mental standpoint? Speaker 0: Sure. Speaker 2: Well, one thing that's an important lesson I learned decades ago Speaker 2: is you get rewarded for focus. Speaker 2: That's the bottom line in this conversation that, with your Speaker 2: question is that Yeah. Speaker 2: If you stay focused and you're resilient and persistent, you will accomplish what you Speaker 2: want in that certain niche. Speaker 2: So if you're in a certain niche Speaker 2: and when I was getting started in medical office, you know, they were saying Speaker 2: that, you know, Obamacare and and Obama was gonna change Speaker 2: medical and medical office is gonna be greatly impact.

27:25 Speaker 2: And I said, well, the human body is not going to last all. Speaker 2: And with all us having families and kids and and parents and everything else Speaker 2: Yeah. Speaker 2: People have to go to the doctor. Speaker 2: And that was a pivot I made. Speaker 2: And so what I did was, for me to pivot is I do enough Speaker 2: homework, I talk to enough people, I understand marketplace, Speaker 2: and I pivot into into a niche just like we did a year ago. Speaker 2: I was in Japan on vacation. Speaker 2: And I took a step back and I said, what's going on in multifamily? Speaker 2: There's billions of hours of loans coming due. Speaker 0: Mhmm. Speaker 2: I have colleagues of mine that have been wildly successful. Speaker 2: I have other people I've seen come into the business where they have five Speaker 2: year notes coming due Mhmm. Speaker 2: And it's gonna be an issue.

28:06 Speaker 2: It's a perfect time for us getting bought. Speaker 2: So we opened up a multifamily division in twenty twenty four, and we're taking Speaker 2: advantage of the marketplace. Speaker 0: Okay. Speaker 2: That was that was a pivot. Speaker 2: We got it hard money lending because, lenders were lacked liquidity, Speaker 2: so we said, okay. Speaker 2: Let's pivot into that. Speaker 2: So Sure. Speaker 2: I'm a good listener. Speaker 2: I listen to markets in order to pivot. Speaker 2: Now if you're in a niche and you don't like Speaker 2: it Yeah. Speaker 2: Or you're not comfortable with it, that's a good time to look at PIVING. Speaker 2: But Mhmm. Speaker 2: Find something that makes sense with you. Speaker 2: Because a lot of people say to me, Jamie Mhmm. Speaker 2: Like, how do I get into commercial real estate? Speaker 2: Okay. Speaker 2: Obviously, on our website coming out soon, we'll be offering Speaker 2: courses where anything in real estate, you'll be able to design your own course.

28:46 Speaker 2: You wanna learn about leases, you wanna learn about industrial leases, you wanna learn Speaker 2: how to buy multifamily, whatever it is, you'll be able to download it and Speaker 2: create your own course. Speaker 0: That's Speaker 2: cool. Speaker 2: So it's a really neat thing that we're doing for the public. Speaker 2: But, also, as it comes to pivoting for you out there listening, Speaker 2: is that if you're in something you don't like or you're not comfortable with, Speaker 2: there's two things you gotta answer. Speaker 2: Number one is, do I need to educate myself more on a niche to Speaker 2: become more comfortable, which is what I've done on niches. Speaker 2: Mhmm. Speaker 2: Who do you surround yourself with? Speaker 2: The first thing you wanna do before you pivot is look at yourself internally. Speaker 2: Mhmm. Speaker 2: You, is it is it, Speaker 2: something that's holding you back with your behavior?

29:29 Speaker 2: Is it a a skill set that you're lacking? Speaker 2: And so you pivot when the market isn't Speaker 2: gonna respond to a niche. Speaker 2: But in commercial real estate or any type of real estate, it's not going Speaker 2: away. Speaker 2: People need a house to live or apartment to live in. Speaker 2: People need industrial. Speaker 2: Industrial. Speaker 2: People need medical office. Speaker 2: People need self storage. Speaker 2: The hotels, motels, resorts, whatever. Speaker 2: The list goes on and on. Speaker 2: So pick your niche if you're in real estate that you wanna get into Speaker 2: or whatever industry you're in. Speaker 2: Sure. Speaker 2: And and see if it's viable. Speaker 2: What I like about real estate, especially some of the commercial real estate niches Speaker 2: we're in, is their recession Speaker 2: and, pandemic type, resilient type real estate.

30:14 Speaker 2: Mhmm. Speaker 2: And so I don't have to worry as much about pivoting. Speaker 2: Now there's niches in in your niches Speaker 2: out there, so to speak, that you might say, hey. Speaker 2: I wanna pivot. Speaker 2: I'll give you an example for everyone to listen. Speaker 2: So when I got started, there's there's this little company called DaVita. Speaker 2: It was one of the largest dialysis companies in the world in Fresenius. Speaker 2: Mhmm. Speaker 2: And I pro and I went to DaVita's headquarters, and they said, okay. Speaker 2: Here's where you start buying and developing dialysis. Speaker 2: Now dialysis is changing because die even DaVita now, they're coming out with Speaker 2: technology where you can do it in the home. Speaker 2: Well, that was a niche, and we said, okay. Speaker 2: Well, we're not gonna buy as much dialysis as we did. Speaker 2: We gotta be very conscientious. Speaker 2: Mhmm. Speaker 2: So what are we doing? Speaker 2: We're getting into orthopedic. Speaker 2: We're getting into neurology.

30:55 Speaker 2: So there's different niches we're getting into. Speaker 2: Yeah. Speaker 2: And so keep your eyes open. Speaker 2: Look at yourself. Speaker 2: Right. Speaker 2: Look at your team of people around you. Speaker 2: Look at your inner circle, who you're surrounding yourself with. Speaker 2: Right. Speaker 2: These will give you the signals of how you put it into something else. Speaker 0: That's really good. Speaker 0: And, I mean, yeah, so much there to unpack, Speaker 0: but, you know, it doesn't a pivot doesn't mean you're you're pulling a one Speaker 0: eighty and just quitting and throwing in the the towel. Speaker 0: You're still using a lot of your skill set and your passion, like you Speaker 0: talked about, what do you what do you enjoy doing, you know, what your Speaker 0: interests are, and and potentially learning a new something ancillary, Speaker 0: something just a slight turn and building off of your successes Speaker 0: and failures from the past.

31:39 Speaker 0: It's it's not necessarily just starting over. Speaker 0: So I love that. Speaker 0: What's, I've got I've got some more rapid fire questions here, Ben, if you're Speaker 0: ready for that. Speaker 2: Go ahead. Speaker 2: What is one thing this Speaker 0: this one trips people up a little bit. Speaker 0: What is one thing that people misunderstand about you? Speaker 2: Oh god. Speaker 2: That's a good question. Speaker 2: I think what people misunderstand is that it happened overnight. Speaker 2: Mhmm. Speaker 2: They see the success. Speaker 2: Yeah. Speaker 2: They see the conversations. Speaker 2: They hear the pedigree and the education from the business.

32:20 Speaker 2: Yeah. Speaker 2: And they see the leadership and the mentorship. Speaker 2: And people think it's kinda like my new TV show. Speaker 2: It's my book. Speaker 2: Like, everyone said, oh, well, that happened overnight. Speaker 2: No. Speaker 2: The book book took thirty years to Speaker 0: Right. Speaker 2: Yeah. Speaker 2: And then it took a year to put on paper. Speaker 2: Mhmm. Speaker 2: So I think I misunderstood that Yeah. Speaker 2: That, Speaker 0: You're an overnight success. Speaker 2: I'm an overnight success. Speaker 2: No. Speaker 2: It's it's a grind. Speaker 2: It's a grind. Speaker 0: You Speaker 0: mentioned a couple of, you know, key, examples of adversity Speaker 0: you've dealt with. Speaker 0: What's one of your biggest failures, and what did you learn from that experience? Speaker 2: One of my biggest failures was, Speaker 2: I had a deal where we were buying a a three hundred thousand square Speaker 2: foot office campus.

33:04 Speaker 2: I talk about this in the book, so I might as well talk about Speaker 2: it now. Speaker 2: And Speaker 2: deep recession happened. Speaker 2: And we had a large tenant in one of these buildings in this office Speaker 2: campus, Speaker 2: and they decided not to renew their lease. Speaker 2: So we had about a floor and a half floor plate gone out of Speaker 2: the building, And it hurt our debt service coverage. Speaker 0: Mhmm. Speaker 2: And so loans coming due, it was a bank. Speaker 2: Lender lender didn't wanna renew. Speaker 2: We ended started to work out. Speaker 2: And it worked out okay in the end. Speaker 2: Mhmm. Speaker 2: But the lessons that came out of it was don't sign Speaker 2: loans with recourse Mhmm.

33:45 Speaker 2: Yeah. Speaker 2: Which is a huge lesson. Speaker 0: Right. Speaker 0: And for those unfamiliar, the generally workout is just working out new terms. Speaker 0: Your loan was coming due, so you had to pay it off. Speaker 0: So you were able to work out some kind of new terms like a Speaker 0: loan. Speaker 2: Or work out extension and say, hey. Speaker 2: Let us lease up the space, and then we'll refinance. Speaker 2: Take that, etcetera. Speaker 2: So Speaker 0: You're referring to personal guarantee. Speaker 0: Right? Speaker 0: You Speaker 2: Yeah. Speaker 2: Personal personal guarantee. Speaker 2: Personal guarantee on a loan. Speaker 2: And so I recommend not guaranteeing loan. Speaker 2: Right. Speaker 2: Well, I'm young, and I'm getting started, Ben. Speaker 2: How can I do that? Speaker 2: Now Sure. Speaker 2: You might have to do that for a couple deals, maybe not. Speaker 2: Right. Speaker 2: Right. Speaker 2: One of the things I do suggest is don't take on as much leverage. Speaker 2: Mhmm. Speaker 2: So for example, if you're like, well, I'm worried because I gotta raise more Speaker 2: equity.

34:27 Speaker 2: That's okay. Speaker 2: If you have a good deal, it's okay to raise equity and spread the Speaker 2: wealth with more investors. Speaker 2: Yeah. Speaker 2: But I will tell you something is that if you get a a fifty Speaker 2: or a fifty five percent loan to value loan or piece of commercial Speaker 2: real estate Yeah. Speaker 2: It helps you with the ability to hold, which is the key of the Speaker 2: business, not about location. Speaker 2: And you have the ability to do a nonrecourse note and build in more Speaker 2: equity. Speaker 2: That's okay. Speaker 2: And and and there was and I had a friend of mine who was Speaker 2: over at my house in Chicago when I lived in Chicago, and Speaker 2: he said to me, he said, no more. Speaker 2: I said, no more. Speaker 2: He goes, no more signing on loans anymore. Speaker 2: Like like, you've seen what happens in deeper sessions with these lenders, and he Speaker 2: was right because when you sign with Recourse, I talk about this in the Speaker 2: book, they're not looking to hold you over a cliff.

35:13 Speaker 2: Mhmm. Speaker 2: They'll threaten you over a cliff Yeah. Speaker 2: And scare the shit out of you. Speaker 2: Right. Speaker 2: But do that because they want you to stay vested in the deal, which Speaker 2: is and if you have investors, you're gonna do it anyways because you're good Speaker 2: fiduciary. Speaker 2: You have been Speaker 0: You have aligned interests and Speaker 2: Aligned interest. Speaker 2: And and it's one of the selling points I have of why recourse doesn't Speaker 2: mean anything because I have investors, and I've been in this long Speaker 2: time, and I'm not taking on a lot of leverage. Speaker 2: So Yeah. Speaker 2: Lesson learned is don't overleverage your properties. Speaker 2: Mhmm. Speaker 2: And and that was something because in that deal, not only Speaker 2: did we have a seventy percent LTV loan, we also had Speaker 2: a fifteen to twenty percent mezz piece on on it.

35:54 Speaker 2: So we're close to ninety percent leverage going in. Speaker 2: So god forbid, we have a market turn. Speaker 2: Yeah. Speaker 2: Right. Speaker 2: It was a huge deal too. Speaker 2: Big numbers. Speaker 2: And Just so it was less and low. Speaker 0: Very slim margins there. Speaker 2: Don't ever don't ever overleverage your properties Yeah. Speaker 2: Or anything in life, whether you're buying a business or whatever. Speaker 0: Got it. Speaker 0: If you could go back and give your eighteen year old self some advice, Speaker 0: what would that be? Speaker 2: I get asked this question a lot, and and the answer I don't think Speaker 2: ever changes is if I knew what I knew now, I would Speaker 2: work on myself. Speaker 2: I would talk to that young man and say, get involved in personal development, Speaker 2: work on yourself, learn how to get your emotions, improve your communication, improve Speaker 2: your listening skills Yeah.

36:36 Speaker 2: And really be present with everyone you're in in life. Speaker 2: And Love that. Speaker 0: If you were given you personally were given ten million dollars tomorrow, what would Speaker 0: you do with it? Speaker 2: I would invest it. Speaker 2: I would invest just like I do now. Speaker 2: I would invest it, and I would invest in Alliance's deals because I see Speaker 2: how I see our track record. Speaker 2: That's what I would do. Speaker 0: What is a challenge that you are facing with Alliance Speaker 0: today? Speaker 0: That eventually, I'm gonna have Speaker 2: to step out of this company, and we're grooming someone to do that. Speaker 2: And that's a hard pill for me to swallow because this is my life, Speaker 2: and it's something that I I built. Speaker 2: Right. Speaker 2: Eventually, Speaker 2: someone else is gonna have to grab the reins.

37:19 Speaker 2: I'm not getting younger, and I wanna do other things in life. Speaker 2: And so Sure. Speaker 2: For me, that's a that's a challenge is delegating, Speaker 2: giving up the reins of certain decisions Speaker 0: Mhmm. Speaker 2: Letting other people lead in different parts of my skill set. Speaker 2: And so it's been going on a long time, and that's always a challenge Speaker 2: for me. Speaker 0: Yeah. Speaker 0: Make makes sense. Speaker 0: How about a controversial or unconventional strategy that you Speaker 0: have employed in your in your career in the last thirty plus years? Speaker 2: I I think one of the strategies for me was, Speaker 2: is getting nonrecourse financing from banks. Speaker 2: Mhmm. Speaker 2: I don't know anyone else that does it but me. Speaker 2: I'm one of the few.

38:00 Speaker 2: And that was really unconventional. Speaker 2: Mhmm. Speaker 2: And so I would go and find out who was representing legally Speaker 2: these banks, have conversations, and figure out a strategy to Speaker 2: get nonrecourse. Speaker 2: That was very unconventional. Speaker 2: It still is. Speaker 2: I mean Mhmm. Speaker 2: A lot of them are pissed that I do it, but you know what? Speaker 2: It's too bad. Speaker 2: It's it's it's it's it's the only way I finance a deal now. Speaker 0: I love that. Speaker 0: And you're just persistent and creative and figured out a way to to get Speaker 0: it done without just accepting the initial terms that we're giving you. Speaker 0: The only Speaker 2: thing I'll throw out there that we did uncommentally, especially at Alliance, is we Speaker 2: got into human behavior for for my higher leadership team. Speaker 0: Okay. Speaker 2: We're the chief people officer, and we do a playbook on every single employee Speaker 2: at Alliance.

38:43 Speaker 2: That's why people wanna work here is because we help our employees on our Speaker 2: leadership team design the life that they wanna live. Speaker 2: So every week, they fill out a playbook. Speaker 2: We see what they want. Speaker 2: It's interesting because to teach everyone about this is that there's common elements in Speaker 2: my company. Speaker 2: So everyone that works at Alliance, the common theme when you look at all Speaker 2: the playbooks across the board Speaker 0: Mhmm. Speaker 2: They're into health and wellness just like that. Speaker 2: Yeah. Speaker 2: Number two is in their careers, they wanna be mentored and coaches Speaker 2: coach, which what we do and I do a lot of, and we bring Speaker 2: in people to help as well. Speaker 2: Mhmm. Speaker 2: And number three is investments. Speaker 2: They wanna learn about investments. Speaker 2: We're investment company, so they're in the right place. Speaker 0: Right. Speaker 2: So what's interesting about the playbook and and the software and all the things Speaker 2: we use and a lot of companies are gonna start using it, and I Speaker 2: sit on the board.

39:29 Speaker 2: I'm a big investor in the software company that we utilize is Speaker 2: because we want people in their Speaker 2: genius, their design genius of where they wanna go. Speaker 2: And so Yeah. Speaker 2: What happens is the company aligns with everyone's values, Speaker 2: and then we incorporate rules to support what you want. Speaker 2: That's really cool. Speaker 2: And it allowed us to get our arms around this remote hybrid workforce. Speaker 0: Oh, right. Speaker 2: Yeah. Speaker 2: With it. Speaker 2: And Sure. Speaker 2: It was a way of really catapulting of Speaker 0: Interesting. Speaker 2: Yeah. Speaker 2: I love that. Speaker 2: Building that strong community within Alliance. Speaker 2: Right. Speaker 0: And it's just investing people and and listening to to people. Speaker 0: What's the name of that software? Speaker 2: It's called Designing Genius, and large there's a lot of large companies Speaker 2: that are using it.

40:13 Speaker 2: We use it for Alliance. Speaker 2: Nice. Speaker 2: It's a wonderful piece of software because it allows you to keep Speaker 2: account now what's interesting is leaders in their departments will hold their employees Speaker 2: accountable. Speaker 2: So, for example, if you said to me, Jamie, well, I wanna work out Speaker 2: four days a week, and I wanna make this amount of calls. Speaker 2: Let's say you're in acquisitions or whatever. Speaker 2: Yeah. Speaker 2: We're able to find out what the root problem is. Speaker 2: So, for example, if you didn't make two hundred and fifty calls in a Speaker 2: week and that was your KPI Yeah. Speaker 2: We can look at and find out why. Speaker 2: What might be you're not sleeping well at night? Speaker 2: Mhmm. Speaker 2: And then we'll go a little bit deeper. Speaker 2: What's going on? Speaker 2: Mhmm. Speaker 2: Well, I'm going on Instagram at at one in the morning while Right. Speaker 2: Out there because then you're tired the next day. Speaker 0: Sure. Speaker 2: We talk we talk about where's the blue light by your bed.

40:55 Speaker 2: So we go deep Okay. Speaker 2: With our employees. Speaker 2: Yeah. Speaker 0: And what Speaker 2: ends up happening in in that example, I had an acquisition guy where he Speaker 2: went through that. Speaker 2: We tweaked it, and I said, get rid of the blue light. Speaker 2: Get it, like, thirty yards, three feet away from your bed. Speaker 2: I don't care if it's another room. Speaker 2: I don't even know where he lives, apartment, whatever he lives in. Speaker 2: Mhmm. Speaker 2: Yeah. Speaker 2: I said, change that up. Speaker 2: And then I said and then what I suggest is, Speaker 2: you know, stop looking at Instagram, and and we tweaked Speaker 2: a few things. Speaker 2: Mhmm. Speaker 2: That week, he slapped his KPIs. Speaker 2: It was just a tweak. Speaker 2: Now that was a road where, you know, if we didn't do that in Speaker 2: the past and he's going down a road and he goes three or four Speaker 2: weeks and he doesn't have KPIs, he's out of the lines.

41:39 Speaker 2: He doesn't have a job. Speaker 2: So the fact that we can identify something Yeah. Speaker 2: And help someone even if they have the skill set, it's just a human Speaker 2: behavior tweak. Speaker 2: Yeah. Speaker 2: Well, that's really cool. Speaker 2: Difference in what we that's very unconventional. Speaker 2: Yeah. Speaker 2: No. Speaker 0: I have not heard that on on the show. Speaker 0: Yeah. Speaker 0: That's really, really cool. Speaker 0: And and I know clearly that your employees are more than just numbers, but Speaker 0: approximately how many people work for Alliance? Speaker 2: We have over seventy five five people in the in the company and working Speaker 2: capacities around the country. Speaker 0: Yeah. Speaker 0: You've you've hit on so many different really key points. Speaker 0: There's been been a lot here. Speaker 0: For you personally, how has financial abundance made your life better?

42:20 Speaker 2: It's allowed me to provide a life for my family that I didn't Speaker 2: have. Speaker 0: Mhmm. Speaker 2: That's one thing. Speaker 2: I'm still the same person, though. Speaker 2: Still the kid from Chicago that had a dream and and Speaker 2: wanted to, build wealth and Mhmm. Speaker 2: Teach people and and help people Yeah. Speaker 2: Have a good heart. Speaker 2: And that's what I'm grateful for. Speaker 2: You know, there's one stat in Alliance I think is so important as we Speaker 2: look at how many kids throughout the last three decades have we put through Speaker 2: college. Speaker 2: So that's really important. Speaker 2: That's a cool stat. Speaker 2: Yeah. Speaker 2: And so, you know, people say, well, that's easy for you because you've been Speaker 2: successful.

43:01 Speaker 2: Well, yeah, I had to earn it just like you will and everyone else Speaker 2: does. Speaker 2: Mhmm. Speaker 2: But, Speaker 2: it's allowed me the financial abundance. Speaker 2: It's allowed me to help people. Speaker 2: Mhmm. Speaker 2: It's allowed me to give the time to, Speaker 2: help people, inspire people, and and that to me is Speaker 2: what really it's been about for me. Speaker 0: Yeah. Speaker 0: Love it. Speaker 0: Besides your book, what's one or two other books you could recommend for our Speaker 0: listener? Speaker 2: Well, I look in my I look in my office, and, there's a great Speaker 2: book. Speaker 2: Hold on. Speaker 2: I'll pull it up.

43:41 Speaker 2: There's a great book called, how to be the love you seek Speaker 2: by doctor Nicole LaPera. Speaker 2: And it's a great book that one of my mentors gave me because Speaker 2: it talks about Speaker 2: not only how do you love yourself, but how do you break cycles Speaker 2: and find peace and you heal really. Speaker 0: A friend of mine just told me about this book a couple Speaker 2: weeks ago. Speaker 2: It's a it's a great book. Speaker 2: I've read it. Speaker 2: Read it. Speaker 2: It's a great book. Speaker 2: There's there's a lot of good books I've read. Speaker 0: Yeah. Speaker 0: Yeah. Speaker 0: I'm sure. Speaker 0: But that's that's a really good one. Speaker 0: So Speaker 2: This one really had an impact on me. Speaker 2: She's That's awesome. Speaker 2: As doctor Nicole LaPera. Speaker 2: I I checked that out. Speaker 2: I was blown away. Speaker 2: It's a great read, and the book that you kinda have to Speaker 2: what's interesting about this book is, you know, you read a business book and Speaker 2: you read and you learn, and and you might forget about Right.

44:30 Speaker 2: What you learn because you're not applying it all the time. Speaker 0: Right. Speaker 2: What's great about this book is you look at it and you read it, Speaker 2: and then you kinda sit back and you start reflecting. Speaker 2: Mhmm. Speaker 2: And and so it takes a while to get through the book because you're Speaker 2: constantly reflecting. Speaker 2: And so I think this book, Jamie, probably took me at least four Speaker 2: or five months to read. Speaker 0: Mhmm. Speaker 0: Like, a Speaker 2: lot of reflecting. Speaker 2: Sure. Speaker 2: You know? Speaker 2: I'd read, like, a chapter. Speaker 2: I'd read, like, half a chapter, and I reflect, and then the next Yeah. Speaker 2: Get into it. Speaker 2: It Right. Speaker 2: It took a while. Speaker 2: It it made me think. Speaker 2: And so I really enjoyed it, and I I definitely recommend. Speaker 0: She's a Speaker 2: wildly talented woman. Speaker 0: Really good suggestion. Speaker 0: Ben, what is one question that you'd you wish I had asked that I Speaker 0: have not asked yet?

45:17 Speaker 2: Why do people Speaker 2: invest passively, and why do they invest with Alliance? Speaker 0: There you go. Speaker 0: Let's go for it. Speaker 0: What's the answer? Speaker 2: Well, why people invest passively, and I say this too, is, you know, Speaker 2: when I invest in medical properties or, like, our medical fund that I invest Speaker 2: on, big investor, is, you know, I look at it, and why invest Speaker 2: passively is Speaker 2: I wanna focus on my expertise if I'm a cardiologist. Speaker 2: Mhmm. Speaker 2: Right. Speaker 2: Gastroenterologist or if I'm a lawyer or whatever. Speaker 2: Sure. Speaker 2: You get rewarded for focus. Speaker 2: So when you invest with Alliance and you invest passively, you're leveraging into Speaker 2: two hundred plus years of leadership team experience outside me.

45:59 Speaker 2: And so you have a lot of experience. Speaker 2: A lot of people have dealt with challenges. Speaker 2: A lot of people that'll pay you returns, and it's seamless investing. Speaker 2: And so that's why people do it. Speaker 2: And the tax benefits are great. Speaker 2: It's why I love investing in what we do. Speaker 2: Mhmm. Speaker 2: And, you know, I say for everyone out there, if you have capital Speaker 2: and you're looking to build a hard asset empire, don't do it yourself. Speaker 2: Leverage you know, you wanna invest with smart money, which is what Alliance is. Speaker 2: Mhmm. Speaker 2: But you also wanna leverage your time. Speaker 2: And a lot of people don't understand time, and we did an exercise Speaker 2: in our company that I'll share with everyone because you could do it for Speaker 2: yourself. Speaker 2: And this is a great lesson that taught me a lot about myself and Speaker 2: taught my employees.

46:40 Speaker 2: So we had everyone in one room years ago, and we talked about Speaker 2: time. Speaker 2: We said, if seventy seven at the time was the lifespan. Speaker 2: Okay? Speaker 0: Mhmm. Speaker 2: And I'm fifty five years old now, so we'll take a live example. Speaker 2: You take seventy seven minus fifty five. Speaker 2: We got twenty two years left of my life to live times fifty Speaker 2: two weeks. Speaker 2: That's the amount of weeks we have. Speaker 2: Mhmm. Speaker 2: So if we look at that, we're saying, okay. Speaker 2: I got eleven hundred and forty four weeks left in my life. Speaker 2: So, Jamie, am I gonna be sensitive about the podcast I go on, the Speaker 2: people I surround myself, the the restaurants I go to, the trips I take, Speaker 2: the conversations I have with my parents, how often go see them? Speaker 2: Because if they're if they're older than me Right.

47:22 Speaker 2: They have less time. Speaker 2: So now I gotta say, you know what? Speaker 2: How much time do I have with them? Speaker 2: So when you really understand time Yeah. Speaker 2: Changes your decision. Speaker 2: Right. Speaker 2: Right. Speaker 2: So even if you're in your twenties and you're listening to this, value your Speaker 2: time. Speaker 2: Every day counts. Speaker 2: Every week counts. Speaker 2: So if I got eleven hundred weeks left in my life, Speaker 2: you're gonna understand why I'm making certain decisions. Speaker 0: Sure. Speaker 2: So Yeah. Speaker 2: Time is everything. Speaker 2: And so it's a good lesson for everyone to think about. Speaker 2: Yeah. Speaker 2: We take it for we take it for granted. Speaker 0: Absolutely. Speaker 0: Where can our listeners find you online then? Speaker 2: Well, there's a couple of places. Speaker 2: If you go to ben reinberg dot com, okay, and you go to ben Speaker 2: reinberg dot com slash book, you could preorder my book and start building Speaker 2: your hard asset empire.

48:10 Speaker 2: It'll be out in a few weeks as well. Speaker 2: Mhmm. Speaker 2: We have a hard we'll have a hard copy, paperback. Speaker 2: We're working on the audiobook that'll be coming out and an ebook as well. Speaker 2: So we're gonna touch all the spectrums for people that you can utilize Speaker 2: for the rest of your life. Speaker 2: That's one way to find me personally. Speaker 2: You can watch my TV show. Speaker 2: It's gonna be on the Watch You TV network coming out. Speaker 2: We're on season two. Speaker 2: It's a spin off of my podcast, Ben Reinberg. Speaker 2: I own it. Speaker 2: First season was leverage, all different types of leverage. Speaker 2: We talk about not just debt, about relationships, everything else. Speaker 2: We Mhmm. Speaker 2: Bring on thirteen people from all over the world in studio, or Speaker 2: on location. Speaker 2: Season two was obsessed.

48:51 Speaker 2: In order to be wildly successful, you have to be obsessed. Speaker 2: And so we filmed thirteen episodes that we'll be launching this spring, Speaker 2: and you could see some of it on YouTube right now. Speaker 2: That's one way to find me. Speaker 2: And then, also, if you're interested in investing in Speaker 2: passively in commercial real estate and great assets, go to Alliance CGC Speaker 2: dot com. Speaker 2: That's Alliance CGC dot com. Speaker 2: And those are all Fantastic. Speaker 2: You could follow me on social media. Speaker 2: You go Ben Reimberg dot com. Speaker 2: I'm on all the platforms. Speaker 0: Love it. Speaker 0: Ben, this is I I say this occasionally, but this is one I'm definitely Speaker 0: gonna listen to myself. Speaker 0: I I'll be honest. Speaker 0: I don't listen to every every one of my episodes. Speaker 0: This this is definitely one I'm gonna replay at least once, probably more than Speaker 0: once, and probably do some reflecting like you referred to.

49:34 Speaker 0: This has been fantastic, and and I know you just talked about the importance Speaker 0: or the the value of time, and we appreciate your your time. Speaker 0: So thanks for coming on. Speaker 2: Thanks for having me, Jamie. Speaker 2: Really appreciate it. Speaker 0: Absolutely. Speaker 0: And to the listener, thank you for your most spending your most valuable resource Speaker 0: with us. Speaker 0: Like Ben Reinberg said, that is your time. Speaker 0: Thanks, everyone. Speaker 0: Take care. Speaker 1: Thank you for joining us on From Adversity to Abundance. Speaker 1: We hope today's episode has equipped you with valuable insights and practical advice Speaker 1: to elevate your real estate journey. Speaker 1: For more inspiring stories and resources, visit us at w w w Speaker 1: dot adversity to abundance dot com.

50:17 Speaker 1: If this episode has inspired you, please share it with a friend who could Speaker 1: also benefit from our conversation. Speaker 1: Together, let's turn adversity into abundance. Speaker 1: Until next time, keep building your mental fitness and your real estate empire.